Video: Alteryx CMO Keith Pearce Shares Tips on Balancing Automation and CX.

Automation has become an integral part of the world of sales and marketing. Companies are exploring the possibilities that automation has to offer to improve customer experiences and unlock time and cost savings. However, it is essential to use automation wisely to establish a balance. Keith Pearce, the Chief Marketing Officer at Alteryx, believes that automation affects the customer experience in terms of cost savings, personalized experiences, and human factors. While automation can save money and improve customer personalization, it is essential to balance it with the human touch. Too much technology can negatively impact the customer experience, causing companies to lose revenue and customers. Transparency and protection of the customer experience are crucial to achieving a balance between analytics, automation, and the customer experience. The future of sales and marketing automation is the orchestrated experience, where customers can pick up where they left off, no matter what channel they started on. To balance automation and the customer experience successfully, companies need to be honest about data usage and open to feedback to adjust as they go.