Businesses operate on a set of predetermined actions, such as sales strategies, marketing campaigns, and hiring processes. What sets successful businesses apart is their ability to follow a defined course of action tailored to their specific needs, implemented, evaluated, and optimized for maximum effectiveness. Sales call scripts are a perfect example of this approach. Creating fresh approaches for every prospecting call wastes time when a template could achieve the same results. Increasingly, sales teams are turning to sales engagement software to streamline customer conversations across all channels, optimizing the customer’s journey.
A sales call script is a guide of talking points used by sales representatives during conversations with potential customers. Call scripts may be detailed or brief, providing language and logic aids to optimize conversations for a higher chance of conversion. Sales call scripts make it easier for salespersons to engage potential customers identified through sales prospecting to sell the product or service and establish rapport in a typically transactional conversation.
Here are some cold-calling script options for your sales team to use as inspiration, but customize them for each customer for the best results. The message should be personal and avoid sounding like a boring, robotic sales pitch. Recording phone calls with sales intelligence tools helps you listen to yourself afterward to see where you can improve.
In outbound calls, a gatekeeper may stand in the way of sales reps reaching decision-makers. Instead of treating them like an obstacle, work with them to prove the value you offer without directly selling to them. Use social sites like LinkedIn or Twitter to see if you know anyone who could connect you and the prospect for more trust. Mentioning a connection you have with the prospect helps build rapport, but they must have similar business models, work in the same industry, or sell comparative products.
Leaving a voicemail is an opportunity to have complete control over the phone call. Prepare preliminary research and practice what you will say. End the message with a clear and compelling call to action, such as sending an email with more information or requesting a callback. By following these optimized sales call scripts, sales teams can engage prospects more effectively and optimize the customer’s journey.