Email Signatures: Seven Sneaky and Subtle Ideas to Boost Your Marketing
Email is still the preferred method of communication across the world, with nearly 2.6 billion worldwide email users in 2015, expected to increase to over 2.9 billion by the end of 2019. With an average of 121 emails received by each office worker every day, email marketing remains a powerful tool to attract and retain customers.
Email signatures have been around for a long time, but they have the potential to be more than just a digital calling card. They can be a powerful and ideal marketing tool, as call-to-actions can be included in a way that is not pushy or salesy. In this article, we will discuss seven sneaky and subtle ideas to prompt action from email recipients.
1. Create a Professional Email Signature
Instantly add trust and credibility to your brand by creating a super professional email signature using Wisestamp. This tool is easy to use and works with just about all email service providers. Once you have created your signature, simply plug the HTML provided into your email settings, and you’re good to go.
2. Add a Video Clip
Adding a video clip to your email signature can explain, in a short and concise way, how you can help prospects. This will make it easy for people to find out what you do and how your product or service could benefit them, without the need for a time-consuming face-to-face meeting. Use RendrFX to create a professional video clip, and upload it to YouTube or Vimeo. Then, using a tool like Canva, design an image for the email that points to the video.
3. Use a Catchy Call-to-Action
Use a catchy call-to-action in your email signature to let recipients know about your event, conference, or upcoming sales webinar. Be sure to point them to a web page where they can find out more or register.
4. Share Reviews and Case Studies
Adding a blog post or case study link to your email signature can be a powerful way to showcase your expertise. Incorporating reviews into your business can be challenging, but using a tool like Yotpo can help. Yotpo helps you collect genuine customer reviews and works to get more of them. Simply add a link to your email signature that leads clicks to your reviews.
5. Notify People About Your Sale
Notify people about your sale by including a link in your email signature. Including a bit of red somewhere is a great idea, as people associate sales with that color.
6. Create a Mini-Website
Rex Weston provides a mini-website right from his signature, which includes all his details, as well as a virtual business card and a link to a PDF brochure. Using a tool like WiseIntro, you can create a one-page mini introduction website within minutes and link to it from your email signature. This tool is especially helpful for personal branding and for getting more leads, as it includes a signup form on a webpage that is not filled with distracting elements as a website usually is.
7. Add a Call-to-Action Link
Adding an introduction link to a sign-up form on a standalone webpage is a great way to sneak in a call-to-action. You can also promote an event by inserting a link to a registration page, advertise your latest blog posts or case studies, or include a link to positive customer reviews and ratings.
In conclusion, email is the preferred method of communication, so marketers should optimize the opportunity by adding a call-to-action to email signatures. These seven sneaky and subtle ideas can prompt action from email recipients and turn your email signature into a powerful marketing tool. With these tips, your email signature can be a key driver of leads and conversions, boosting your marketing efforts.
