Title: A Beginner’s Guide to Using Online Summits for Successful List Growth
Are you struggling to grow your email list? One effective strategy is hosting an online summit. In this guide, we will show you how to use online summits to achieve successful list growth.
Plan and Prepare
Before diving into organizing an online summit, take some time to plan and prepare. Spend several months brainstorming ideas and collecting information. This way, you won’t have to struggle to find experts to interview. Also, be prepared before reaching out to potential experts.
Interview a Large Number of Experts
Most online summits last for about three weeks, giving you ample time to interview a large number of people. This increases the reach of your audience. Aim to interview 15-20 experts.
Promote Everywhere
Social media is your best friend when promoting an online summit. Blast social media platforms for weeks before and during the summit. Encourage your current subscribers to share your content with their networks. This will create buzz and excitement around the event.
Make Opt-In Easy
Your goal is to increase your subscriber base while keeping your current subscribers engaged. Avoid annoying those who may not want a daily email for 17 days straight. Send a simple announcement to your current list with an easy one-click opt-in.
Provide Templates to Experts
Make it as easy as possible for experts to promote your summit. Send them email templates, graphics, and suggested posts for social media. This will help them share content with their followers without having to come up with content themselves.
Keep Your Emails Succinct
When emailing experts, keep the emails short and to the point. Give clear instructions or requests. This will keep them engaged and ensure they are prepared for the interview.
Sell Something After the Summit
After providing value and interacting with your audience, they will be ready to buy. Offer an online workshop or product. This will help you capitalize on the momentum and continue growing your list.
Do Things Differently
To stand out from other online summits, do things differently. Focus on providing value and variety, rather than going after the size of someone’s list. Also, consider offering all content for free and leaving it up for a month. This will increase the total views.
In conclusion, using an online summit for list building is a highly recommended strategy. Don’t be afraid to do your own thing and follow the above suggestions for successful list growth. Remember to plan and prepare, interview a large number of experts, promote everywhere, make opt-in easy, provide templates to experts, keep your emails succinct, sell something after the summit, and do things differently. Good luck!
