Email marketing is a great way for brands to establish trustworthy relationships with their potential customers. However, with the vast amount of emails recipients receive on a regular basis, it can be difficult to make yours stand out. This is where pre-made email templates come in handy, as they provide a structured layout that can be customized to fit your brand’s needs. In this guide, we’ll cover the main components of email templates and best practices for using them effectively.
An email marketing template is a pre-designed email with specific structures that can be tailored to your brand’s needs. These templates provide a starting point to customize emails with branding elements of your choice. Email templates help you establish a communication channel with subscribers and can be used for a variety of purposes. This includes sharing important company updates, increasing revenue with retargeting or upselling opportunities, improving customer experience with feedback emails, sending seasonal emails for targeted offers, and rewarding engaged customers with loyalty programs.
Contrary to popular belief, pre-designed email templates are not only beneficial to large corporations. There are several affordable and user-friendly email template builders available that offer a large library of templates for every occasion. These builders offer templates with responsive designs that work on any device, ensuring that subscribers can read your messages on any platform.
The main components of an email marketing template include the subject line, body copy, call to action, links, images, and social media sharing components. When crafting your subject line, it’s essential to create something that resonates with your audience. You should keep the subject line short and sweet, include actionable language, show the value of your email, and avoid spam triggers.
The body copy of your email should tie into your value proposition and emphasize the benefits it brings. Brief and concise copy works best and should include statistics and helpful tips. You can also use bulleted lists to help readers focus on your call to action.
Your call to action is the most important tool for turning clicks into conversions. You should make it clear and prominent, using bold colors and action-oriented language. Including more than one CTA can increase the chances of readers clicking through, but make sure to direct them to a single action to avoid confusion.
Your email links should be descriptive, lead readers to the proper page, and offer true value. It’s also crucial to make sure that the unsubscribe link is visible, as this is required by CAN-SPAM laws.
Images are important to catch attention and support your email copy. Your images should be relevant to your brand and complement your overall branding. It’s important to ensure that images are properly displayed on different email platforms and devices.
Adding social media sharing components to your emails can increase visibility for your brand and generate more conversions. By following these best practices for email marketing templates, you can save time, money, and effort while optimizing the experience for your subscribers.
