be skilled in animation and video editing software to create moving graphics for various platforms. They work closely with other members of a creative team to bring visual concepts to life. Video editor: Video editors work specifically with footage to create cohesive and visually appealing videos. They have a strong understanding of pacing, timing, and storytelling to effectively communicate a message through video. They may also incorporate motion graphics into their work. Visual effects artist: Visual effects artists specialize in creating digital effects and enhancements for videos and films. They use advanced software and techniques to add or manipulate elements such as explosions, creatures, or environments to enhance the visual experience. Motion design examples Opening sequences for movies and TV shows Video advertisements Animated logos and icons App interfaces and animations Social media videos Average salary for graphic designers in motion design According to the U.S. Bureau of Labor Statistics, the median annual wage for multimedia artists and animators, which includes motion designers, is $77,700 as of September 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. It could be higher or lower depending on the job description, years of experience, and location. Career outlook for graphic designers in motion design The employment of multimedia artists and animators is projected to grow 4 percent from 2022 to 2032, which is about as fast as the average for all occupations. The increased demand for animation and visual effects in video games, movies, and television will drive this growth. 5. Corporate design Corporate design focuses on creating a consistent visual identity for a company or organization. This includes the design of logos, color schemes, typography, and overall brand guidelines. The goal of corporate design is to establish a strong and recognizable brand presence that reflects the values and mission of the company. Companies rely on corporate designers to create cohesive and impactful visuals that effectively communicate their brand to their target audience. Job titles for graphic designers in corporate design Brand identity designer: Brand identity designers specialize in creating visual elements that represent a company’s brand, such as logos, color palettes, and typography. They work closely with marketing teams to ensure that the brand’s visual identity aligns with its overall messaging and positioning. Brand strategist: Brand strategists focus on developing and implementing long-term brand strategies. They work closely with designers and other stakeholders to define the brand’s voice, values, and positioning and ensure consistency across all touchpoints. Corporate design examples Logos and visual identities Brand guidelines and style guides Packaging design Stationery and business cards Employee and client communications Average salary for graphic designers in corporate design According to the U.S. Bureau of Labor Statistics, the median annual wage for graphic designers in advertising, public relations, and related services, which includes corporate design, is $58,480 as of September 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. It could be higher or lower depending on the job description, years of experience, and location. Career outlook for graphic designers in corporate design The employment of graphic designers in advertising, public relations, and related services is projected to grow 4 percent from 2022 to 2032, which is about as fast as the average for all occupations. Companies will continue to rely on graphic designers to create visually appealing and effective marketing materials to promote their products and services. 6. UI design UI design, or user interface design, focuses on creating intuitive and visually appealing interfaces for digital products and services. UI designers work closely with UX designers and developers to ensure that the user experience is seamless and enjoyable. They are responsible for designing elements such as buttons, menus, icons, and layouts that are aesthetically pleasing and easy to navigate. UI designers must have a strong understanding of user-centered design principles and be up-to-date with current design trends and technologies. Job titles for graphic designers in UI design UX/UI designer: UX/UI designers specialize in both user experience and user interface design. They work closely with developers and other stakeholders to create interfaces that are not only visually appealing but also intuitive and functional. Interaction designer: Interaction designers focus on the way users interact with digital products and services. They design and prototype interactive elements such as animations, transitions, and microinteractions to enhance the user experience. UI design examples Mobile app interfaces Website interfaces Software interfaces Gaming interfaces Average salary for graphic designers in UI design According to the U.S. Bureau of Labor Statistics, the median annual wage for web developers, which includes UI designers, is $79,930 as of September 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. It could be higher or lower depending on the job description, years of experience, and location. Career outlook for graphic designers in UI design The employment of web developers is projected to grow 8 percent from 2022 to 2032, which is faster than the average for all occupations. The increasing demand for mobile apps and websites will drive the need for skilled UI designers to create visually appealing and user-friendly interfaces. 7. Web design Web design is a broad category that encompasses various aspects of designing and developing websites. Web designers are responsible for creating the overall look and feel of a website, including the layout, color scheme, graphics, and typography. They must also have a strong understanding of user experience design to ensure that the website is easy to navigate and visually appealing. Web designers often work closely with developers to bring their designs to life. Job titles for graphic designers in web design Front-end web developer: Front-end web developers are responsible for coding the visual elements of a website using HTML, CSS, and JavaScript. They work closely with web designers to ensure that the website is accurately translated from design to code. UX/UI designer: UX/UI designers specialize in both user experience and user interface design for websites. They create visually appealing interfaces that are intuitive and functional for users. Web design examples Websites Landing pages E-commerce platforms Blogs and content management systems Average salary for graphic designers in web design According to the U.S. Bureau of Labor Statistics, the median annual wage for web developers, which includes web designers, is $79,930 as of September 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. It could be higher or lower depending on the job description, years of experience, and location. Career outlook for graphic designers in web design The employment of web developers is projected to grow 8 percent from 2022 to 2032, which is faster than the average for all occupations. The increasing demand for mobile-responsive websites and the expansion of e-commerce will drive the need for skilled web designers. 8. Packaging design Packaging design focuses on creating visually appealing and functional packaging for products. Packaging designers must consider factors such as branding, product protection, and consumer appeal when creating designs. They use a combination of graphics, typography, and structural design to create packaging that stands out on store shelves and effectively communicates the product’s value. Job titles for graphic designers in packaging design Package designer: Package designers specialize in creating the visual elements of product packaging. They work closely with manufacturers, marketers, and other stakeholders to ensure that the packaging meets the needs of the product and aligns with the brand’s identity. Structural designer: Structural designers focus on the physical design and construction of packaging. They create prototypes and work closely with manufacturers to ensure that the packaging is functional and cost-effective to produce. Packaging design examples Food and beverage packaging Cosmetics and beauty packaging Product boxes and containers Average salary for graphic designers in packaging design According to the U.S. Bureau of Labor Statistics, the median annual wage for graphic designers in advertising, public relations, and related services, which includes packaging design, is $58,480 as of September 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. It could be higher or lower depending on the job description, years of experience, and location. Career outlook for graphic designers in packaging design The employment of graphic designers in advertising, public relations, and related services is projected to grow 4 percent from 2022 to 2032, which is about as fast as the average for all occupations. Companies will continue to rely on graphic designers to create visually appealing and effective packaging designs that attract consumers. 9. Information design Information design focuses on presenting complex information in a clear and visually engaging way. Information designers use a combination of graphic design, data visualization, and typography to create visual representations of data, instructions, or concepts. They must have a strong understanding of information hierarchy and be skilled in organizing and communicating information effectively. Job titles for graphic designers in information design Data visualization designer: Data visualization designers specialize in creating visual representations of data to make it easier to understand and interpret. They use a combination of graphics, charts, and diagrams to present complex information in a clear and concise way. Infographic designer: Infographic designers create visual representations of information, such as statistics or facts, in a way that is visually appealing and easy to understand. They use a combination of graphics, icons, and typography to create engaging and informative infographics. Information design examples Infographics Charts and graphs Instructional diagrams Annual reports Average salary for graphic designers in information design According to the U.S. Bureau of Labor Statistics, the median annual wage for graphic designers in specialized design services, which includes information design, is $59,830 as of September 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. It could be higher or lower depending on the job description, years of experience, and location. Career outlook for graphic designers in information design The employment of graphic designers in specialized design services is projected to grow 5 percent from 2022 to 2032, which is about as fast as the average for all occupations. The increasing demand for visually engaging and informative content will drive the need for skilled information designers.
