Growing Your Home Services Business: Non-Traditional Techniques
As an entrepreneur, you’ve likely explored various methods to expand your home services business. While traditional marketing techniques are essential, incorporating modern, non-traditional strategies can propel your business to the next level. In this beginner’s guide, we will explore three effective techniques that can help you attract new customers and enhance brand awareness.
1. Utilize Daily Deal Services
Increase brand awareness by leveraging daily deal services like Groupon and Living Social. These platforms expose your small business to a larger audience, attracting potential customers. For instance, if you’re in the heating and cooling industry, offering discounted services such as duct cleaning, energy audits, and tune-ups can entice customers to choose your company. Even if some customers are solely looking for discounts, consider using daily deal services as a customer acquisition tool while focusing on delivering exceptional service to retain long-term customers.
When utilizing these platforms, it’s crucial to budget your expenses as you would with traditional advertising. Evaluate the return on investment and determine if the customer acquisition cost justifies the benefits. Furthermore, train your team to upsell and introduce additional services to customers who display potential for long-term loyalty.
2. Pay-for-Performance Advertising
Online advertising has evolved beyond traditional billboards, offering measurable and real-time methods to target specific customer demographics. Pay-for-performance advertising, such as pay-per-click (PPC) ads on search engines, allows you to effectively measure conversion rates. When potential customers click on these ads, it indicates their interest, enabling you to optimize your marketing efforts.
To begin with pay-per-click advertising, consider utilizing Google Adwords, the most common platform. Identify the best target keywords for your business and create compelling ads. Another option is Facebook ads, which enable you to target specific demographics based on interests, location, and more. By leveraging pay-for-performance advertising, you can maximize your marketing budget by reaching potential customers who actively seek your services.
3. Advertise Locally or Within Your Industry
Cost-effective media outreach can significantly enhance your business if executed properly. While it may not generate immediate phone calls, media outreach can significantly improve your website’s visibility and search rankings, giving you a competitive edge. Begin by sharing newsworthy events or accomplishments through press releases that align with the preferred style and format of your target publications.
To establish yourself as an industry leader, actively engage in online conversations and contribute valuable insights. This demonstrates your expertise and attracts potential customers seeking reliable and knowledgeable service providers. Through engagement with your target audience, you can build authority and trust, leading to increased business opportunities.
In conclusion, growing your home services business requires a combination of traditional and non-traditional marketing techniques. While traditional methods serve as the backbone, non-traditional techniques, such as utilizing daily deal services, pay-for-performance advertising, and advertising locally or within your industry, can expand your customer base and increase brand awareness. Implementing these strategies will elevate your business to new heights and ensure long-term success.
Remember, growing a business demands time and effort, so be patient and consistent in your marketing endeavors. With the right strategies and a customer-focused approach, you can differentiate yourself from the competition and build a thriving home services business.