When it comes to transforming text-based content from dull to engaging, visual content is the secret ingredient. By using various graphic designing software available in the market, such as photographs, infographics, and short videos, you can make a blog post, ebook, product manual or case study more relatable to readers. One of the latest visual content assets that are gaining popularity is animated infographics. An animated infographic involves transforming a static infographic that has an illusion of movement, smooth transitions, or pops of color. By adding subtle movements, you can highlight the most valuable sections of your infographic and experiment with its visual hierarchy to make it more engaging.
Beyond being a content marketing best practice, animated infographics help transform data into an experience that is more immersive, familiar, and human to your audience. It also adds personality to your story while providing excellent value to your content marketing and SEO efforts. While the most suitable approach to designing animated infographics will depend on your goals or vision, the golden rules of visual marketing remain the same: know your audience, add value, and don’t forget to measure the performances of your visuals!