Best Books for Small Business Owners: Learn from the Business Classics
To achieve success in business, we must learn from those who came before us. The best way to do so is by diving into business classics – the best books that have stood the test of time. These books offer solid business advice and should be in every small business owner’s library. In this article, we turn to Ruth King, CEO and founder of Profitability Revolution Paradigm, to find out which books she recommends.
Sales
Increase your Sales Closing Ratio with These Books
Sales processes are an integral part of any profession, and they can help any professional salesperson. David Sandler’s book ‘You Can’t Teach a Kid to Ride a Bike at a Seminar’ offers tried and true sales processes that can help you increase your sales closing ratio and dollar volume. On the other hand, Tom Hopkins’ ‘How to Master the Art of Selling’ is a basic primer for sales that covers definitions, practices, and methods that can help you sell almost everything.
Marketing
Make Your Messages Memorable with These Books
Whether you are marketing to customers, potential customers, or your employees, your messages must break through the clutter and be memorable. Dan and Chip Heath’s ‘Made to Stick: Why Some Ideas Survive and Others Die’ can help you get your ideas to stick by telling a story. On the other hand, David Meerman Scott’s ‘The New Rules of Marketing and PR’ offers a step-by-step action plan that can help you invest your marketing and PR dollars wisely. The latest version includes social media, video, and mobile applications that you can use to reach buyers directly.
Finance
Build a Nest Egg and Cash Reserves with These Books
Handling business finances is crucial for any small business owner. George S. Clayson’s ‘The Richest Man in Babylon’ shows you an easy formula to give back without breaking the bank. It also demonstrates an easy way to handle your business finances. By being profitable, handling your cash well, and giving back, you can have a nest egg and cash reserves when you need them.
Personal Development
Think and Grow Rich with These Books
Personal development is a key element in achieving success in business. Napoleon Hill’s ‘Think and Grow Rich’ and ‘Laws of Success in Sixteen Lessons’ give insight into the thinking patterns and actions of successful business magnates. By copying them, you have a great chance of being successful.
In conclusion, these books offer valuable insights into sales, marketing, finance, and personal development. By learning from the experiences of others, we can avoid making costly mistakes and increase our chances of success. Remember, it’s not enough to just add these books to your library. You must read them, take notes, and apply the lessons learned to your own business. Invest in your success by investing in these business classics.
