Looking to give your mobile app the attention it deserves? Our ultimate guide to app marketing success has got you covered! With over a decade of experience in the mobile app industry, we’ve uncovered all the secrets you need to know to get your app noticed. We’ll cover everything from keyword research to marketing automation software. Whether you’re a beginner or an experienced marketer, we’ll help you refine your strategies and take your app to the top.
Marketing for your mobile app doesn’t end at launch. To stay relevant, you need ongoing marketing throughout the lifespan of your app. This is where the marketing funnel comes in. We’ll break down the funnel into three phases: awareness, acquisition, and retention. Each phase requires a unique approach, and we’ll explore effective marketing strategies for each.
The pre-launch stage is all about building awareness and visibility for your brand. To make the most out of this stage, we recommend following these seven steps: research the competition, conduct customer surveys, create customer personas, pick a launch date, create a website, build out social channels, and start content marketing early.
Post-launch marketing is essential for organic user acquisition success. We’ll cover six actionable steps that can help you get the most out of your acquisition efforts. These include focusing on App Store Optimization (ASO), leveraging social proof, creating irresistible offers, using targeted advertising, optimizing pricing, and leveraging influencer marketing.
Are you ready to take your app marketing to the next level? Let’s get started!