Effective lead-generation strategies are crucial for the growth and success of any business. These strategies ensure a consistent flow of new leads into the sales pipeline, which streamlines sales and marketing efforts and maximizes ROI. To implement a successful lead generation strategy, it is essential to deeply understand the target audience and their behaviors. Here are ten effective lead-generation strategies: inbound-led outbound, AI-enabled outreach, personalized CRO, return of events, mining communities, creative video content marketing, influencer marketing for SMBs, customer data unification, and more. These strategies require a comprehensive customer journey analysis, from initial awareness through nurturing and retention. Companies with a lead generation strategy are three times more likely to achieve a higher ROI from their marketing efforts than companies without one. Therefore, a clear lead generation plan pays off for businesses.