The future of SaaS relies on embedded ecosystems, where companies must consider the tools their customers use and build solutions that seamlessly integrate with their tech stacks. Embedded iPaaS is a crucial component for scaling and long-term success in SaaS. Companies that achieve smooth integrations with this ecosystem will emerge as industry leaders.
SaaS companies require better integrations because many e-commerce software companies need more than 22 integrations to have a successful marketplace. However, some companies integrate with fewer than the desired number, which can lead to losing customers to competitors who prioritize integrations. Embedded iPaaS helps customers simplify processes by integrating with the tools they expect to use in their tech stack.
Embedded iPaaS is a low-code, cloud-based platform that enables product teams to quickly and easily connect applications, data sources, and services. It offers benefits to founders, engineers, product leaders, and partnership and sales teams by enabling go-to-market, expediting integration work, improving product retention, and quickly going to market with new partners.
Embedded iPaaS differs from a basic iPaaS platform because it allows independent software vendors to incorporate integration into their app’s interface, offering an easy user experience for customers. It can achieve everything that an automation platform can do for customers and more.
Embedded iPaaS is the best option to offload integrations because it offers more customizability, easier user experience, and no cost to the customer. When using embedded iPaaS to build SaaS integrations, consider the integration cost, maintenance, and team costs.