As a small business owner, it’s not uncommon to experience a period of growth followed by a plateau where new business slows down. In this Smart Hustle Recap, we provide tips to help you assess why you may not be winning new business lately, as well as insights on how to improve your marketing efforts through Facebook Live and IT security.
Why Your New Business Has Slowed Down
Acquiring new customers is essential to business growth. If you’ve noticed that things have slowed down, it’s time to take notice. While slow business growth can happen due to economic downturns, there are often business missteps that are to blame. Here are five reasons why you might not be seeing the new business you’d like:
1. Lack of a Clear Value Proposition
2. Not Leveraging Referrals
3. Ineffective Marketing Efforts
4. Poor Sales Processes
5. Not Listening to Customer Feedback
If any of these reasons resonate with you, take action and implement the necessary changes to correct the problem.
Connecting with Customers via Facebook Live
Live video is even hotter than traditional video marketing. The prospect of appearing live and unscripted on camera might seem intimidating, but the benefits of live video and the fact that your fears are largely exaggerated make it a promising area of marketing. Here are five tips to help you get started:
1. Plan Your Content
2. Promote Your Live Video Ahead of Time
3. Interact with Your Audience
4. Keep It Short and Sweet
5. Analyze Your Results
By following these tips, you can use Facebook Live to engage with your audience and build stronger relationships with your customers.
Enhance Your IT Security Today
Improving IT security is crucial to protecting your business. In a recent survey of 500 IT professionals, 30 percent believed there was nothing they could do to protect their company’s security. However, you can take charge and implement four simple steps to greatly enhance your company’s security:
1. Use Strong Passwords
2. Keep Software Up-to-Date
3. Educate Your Employees
4. Use Two-Factor Authentication
By implementing these four steps, you can greatly reduce the risk of a security breach at your company.
Conclusion
Acquiring new customers is essential to business growth, and implementing Facebook Live can help build stronger relationships with your audience. Additionally, following IT security best practices can reduce the risk of a security breach at your company. For more tips and advice, visit SmartHustle.com. Start taking action today to improve your business’s growth, marketing efforts, and security.
