9 Essential SEO Metrics to Measure Campaign Performance
Tracking SEO performance metrics is crucial for understanding the success of your SEO techniques and refining your approach. In this beginner’s guide, we will explore the diverse ways in which SEO experts measure the success of an SEO campaign. From targeted organic traffic to customer acquisition cost, these essential metrics will help you evaluate the impact of your SEO efforts.
1. Targeted Organic Traffic
Targeted organic search traffic directly reflects the visibility and reach of a website in search engine results. Utilize Google Search Console and Ahrefs for detailed analysis and reporting. Combining quantitative data from Google Search Console with strategic insights from Ahrefs can drive measurable growth in organic traffic.
2. Total Traffic and Clicks
Total traffic and total clicks are important metrics to measure SEO success. Utilize tools like Ahrefs and Google Search Console for in-depth analysis of SEO strategies and data-driven improvements.
3. Engaged Sessions
Engaged sessions indicate whether you are driving the right users to your website. Utilize Google Analytics and Google Search Console to track progress on visibility and engagement.
4. Conversion Rate
Conversion rate is the most important metric, as it measures the effectiveness of converting visitors into customers. Utilize Google Analytics to measure and track conversion rates.
5. Return on Investment (ROI)
ROI is the core metric for SEO success, especially for service-model businesses. Integrate website forms with a basic CRM to track successful lead-to-close sales and understand the return on SEO efforts.
6. Call and Form Leads
Use CallRail and Ahrefs to track SEO efforts and provide clients with real-time reports on SEO metrics.
7. First-Page Keywords
Track the number of keywords for which your site ranks on the first page of Google. Utilize SEMrush for SEO analysis and reporting to track keywords and backlinks over time.
8. Organic Clicks
Organic clicks are a great measure of the fruits of your SEO efforts. Utilize Google Search Console and Looker Studio dashboard to report and analyze click data.
9. Customer Acquisition Cost (CAC)
CAC is essential for understanding the cost of earning leads and gauging the success of SEO. SEO generally has a lower CAC compared to other marketing strategies.
Understanding and measuring these essential SEO metrics will help you evaluate the success of your SEO campaign and make data-driven improvements to your strategies. By prioritizing targeted organic traffic, conversion rates, and ROI, you can develop targeted SEO strategies that drive measurable growth in organic traffic and overall online presence.
About the Author
Brett Farmiloe is the founder and CEO of Featured, a platform where business leaders can answer questions related to their expertise and get published in articles featuring their insights. Connect with Brett on LinkedIn for more insights on SEO and business leadership.
Keywords: SEO metrics, organic traffic, conversion rate, ROI, customer acquisition cost, Google Analytics, Ahrefs, SEMrush.