Email users are a significant demographic for any business, with over 3 billion users in 2019 and a growing number since then. Having an email list is a valuable asset as it allows you to bypass search engine and social media algorithms and convert prospects into customers. Additionally, timely emails can help reduce cart abandonment and recover lost sales for e-commerce businesses. Email marketing remains an essential component of any marketing plan, offering high returns and effectiveness. Top digital marketing professionals prefer email marketing due to its ability to build a company’s narrative, its wide reach and lower cost compared to other marketing forms, non-intrusiveness, and the ability to measure campaign performance through concrete metrics. Building an email list can be achieved through various best practices, including creating a lead magnet, setting up an onboarding series, delivering valuable email content, offering subscriber-only privileges, and implementing customer feedback to personalize emails.
Master the Art of Building Your Email List with these Top 8 Tactics
