Online reviews have become an integral part of the buyer’s journey, acting as a modern-day version of word of mouth. With access to numerous experiences and insights of people they may never meet, buyers and consumers depend on reviews when making purchasing decisions. In a recent webinar, Chief Marketing Officer Liz Carter of Reputation and Senior Director of Product Management Rachel Bentley of G2 discussed the growing importance of reviews in the digital age. Reviews not only help buyers set expectations but also act as an educational tool, provide helpful information, offer discovery opportunities, and boost confidence in decision-making. To make the most out of reviews, businesses should actively collect them by requesting them from customers, diversifying collection methods, prioritizing recent reviews, and embracing both positive and negative feedback. National Leave a Review Day on June 8th aims to bring awareness to the feedback economy and the importance of understanding the voice of the customer to run a business successfully.