LinkedIn isn’t often the first network that comes to mind when it comes to social media marketing. However, if you’re a B2B company, the platform can help you connect with experts all around the world. LinkedIn allows you to quickly build brand awareness in certain professional areas and reach decision-makers.
It’s all about focusing on the right people when marketing. LinkedIn users are often older, more educated, and have higher wages than other social networking networks users. LinkedIn is a great way to reach out to them if that’s your target market. Because professionals use LinkedIn for business networking, customers are often in work mode; thus, interacting with them should be easier than on other platforms.
We’ll go through the six main advantages that LinkedIn Ads have over other social media platforms right now.
1. The number of ad codecs
LinkedIn gives you a lot of options for promotion:
Sponsored content material – this kind of advertisement appears in people’s feeds; it’s the least private, but it’s useful for selling content from your company website and enticing people to visit it.
Textual advertisements — they can only be seen on a computer. With them, you’ll be able to choose the audience you want to target and pay just PPC.
Message advertisements appear in consumers’ inboxes and be effective in terms of conversion.
Video ads are great for storytelling, and you can even retarget consumers who have already seen the video, which may help with conversion rates.
Dynamic ads allow you to completely personalize your advertisement by showing the person’s photo, name, and title throughout the advertisement.
2. Produce high-quality leads
Targeting professionals and generating high-quality leads is the first benefit of LinkedIn advertisements. Customers looking at work-related information are more likely to be receptive to choices for their business requirements.
LinkedIn is the most significant social network for professionals and businesses, with over 800 million users in over 220 countries and territories. Entrepreneurs have ranked LinkedIn as the most successful site for lead technology, with 4 out of 5 users driving business decisions.
You’ll be able to utilize LinkedIn’s Lead Accelerator feature if you employ LinkedIn advertising. This feature enables businesses to track their most valuable customers and provide more targeted advertisements. This includes retargeting to website visitors, which helps nurture leads and makes them more likely to become customers.
3. Concentrating on
LinkedIn allows you to target certain demographics, designing more personalized marketing efforts. Facebook allows you to target individuals based on their interests and behaviors. Still, LinkedIn is the best platform to utilize if you want to target people based on their company and employment. You’ll be able to narrow down your audience by:
- Seniority Seniority Seniority
- Capabilities of Business Members
These features make the platform an excellent choice for B2B companies looking to target decision-makers.
LinkedIn allows you to specifically target those who have shown an interest in your product. Customers who have visited your website and the pages they viewed are shown in a matched audience. This allows you to target them with specific advertisements in the hopes that they would return to your website and convert to a customer.
The following methods may be used to produce matched audiences:
Account Targeting: By importing a CSV of company names into LinkedIn, you may target decision-makers.
Retargeting — Target clients who have previously visited your website and re-engage them to aid conversions.
Importing a CSV of your contacts’ e-mail addresses to LinkedIn allows you to nurture your leads and prospects even more effectively.
5. Increased conversion costs
Your conversion rates will improve if you concentrate on certain teams, nurture them, and remarket to them.
HubSpot conducted a year-long study and determined that LinkedIn advertising convert consumers to leads at a rate of 6.1 percent on average. In comparison, Google search ads get 2.58 percent of the market.
Alan Jenkins, MD of exhibition stand contractor Black Robin Displays, achieved an 8.2 percent conversion rate with a LinkedIn marketing campaign earlier this year, saying, “We were delighted with the results, it wasn’t an enormous investment, we could set the budget, and the conversion rate was incredible.”
One of the most significant advantages of LinkedIn marketing is the high level of control you have. You’ll be able to choose a specific start time for your advertisement as well as a deadline for it to end. Furthermore, you’ll be able to create daily budgets to ensure that your advertising costs are kept at the correct level for your company.
Because there are so many ads and methods to target them, putting up a LinkedIn marketing strategy isn’t easy. However, if your target demographic is competent entrepreneurs, the network provides several advantages over other social media platforms.
B2B companies will target specific demographics with private advertisements, nurture, and remarket to them. This could increase conversion rates, making LinkedIn a useful marketing tool.