Customer reviews are crucial in the software buying process, providing instant and trusted feedback. B2B SaaS Reviews conducted surveys and analyzed G2 research to understand the importance of reviews in purchasing decisions. The majority of B2B buyers use review sites often, especially during all stages of the buying journey. Younger B2B users rely on reviews more, and the number of review contributors is growing. B2B buyers trust indirect sources more than direct ones and find software reviews more influential than consumer reviews. However, concerns about review authenticity and depth exist. This highlights the necessity for companies to actively manage their online presence and engage with review platforms. To learn more about the state of online reviews, read the B2B SaaS Reviews reports on B2B and B2C online reviews.