Email marketing has been a staple in digital marketing for decades, but with the rise of social media marketing, some marketers are questioning its effectiveness. However, email marketing remains the highest ROI marketing tactic, making it essential to explore ways to enhance ROI further. The new generation of customers has moved online and consumes fast-paced content, making it a challenge to capture their attention. This is where interactive emails come in. These emails include fun and engaging elements like surveys, quizzes, polls, and games, making them more than just text and images. Interactive emails provide real-time information and a seamless user experience, making them more appealing and flexible in their design. While interactive emails may be more complex and have longer load times, they offer enhanced user experience, higher engagement rates, increased conversions, better email deliverability, and dynamic content updates. There are many examples of interactive emails that businesses can use, including surveys, calendar booking, quizzes, event registration, gamification, and abandoned cart reminders. These interactive emails can boost engagement, maintain relevance, and increase profitability for businesses.