Serious writers give you article ideas all the time without overthink the process. They understand that each piece they write is a little part of a larger content material advertising and marketing environment.
However, the thought of creating content material thoughts regularly usually knocks us out before the beginning bell even sounds.
It might be difficult to consistently provide unique content that motivates visitors to stick around and learn about your unique selling offer.
So, how can you stop this loop and keep your blog updated?
The approach of skilled writers for coming up with killer article ideas
Assume you’re the advertising and marketing director for a website that manufactures and sells boxing equipment.
You want to utilize your business blog to demonstrate your company’s passion, attention, and expertise into developing its specialized equipment. The problem is that your letter is just a couple of paragraphs long.
Your slender, single piece of content reads more like a press release or an About page than an engaging tale that spans several blog entries.
When you need to create a fascinating content material series of many different pieces to help boxers and boxing enthusiasts find your product, you’re stuck with limited supplies.
Instead of “falling by the wayside” and abandoning a marketing and advertising strategy, consider your situation from an aesthetic standpoint. If you have a large list of ideas ready to go, you can quickly learn how to write articles.
Here are 16 different ways a boxing equipment company can approach blog post writing with that in mind. Keep in mind that any of the article ideas listed below may be used to your niche to make your website a current resource for your company.
Concepts for merchandise articles
These article topics are useful if you want to focus on the value of your services or goods.
1. Informal stories
That’s where you may brag about your passion for storytelling. Rather than just stating that you sell gloves, bags, mouthguards, tape, and so on, break out your products into distinct blog pieces. What are the benefits of each one? What characteristics make them the ideal purchase for your best buyer?
2. Customer feedback
Create companion posts with testimonials about these products once you’ve created articles that promote each of your products—link to old posts that are relevant to the current ones.
3. Reduced readership
Show your thanks to your blog followers by providing special discounts or prizes. After you’ve decided on the best email software for your business, you may provide an incentive to sign up for your newsletters, such as a freebie or a discount on a certain offer.
4. Neighborly affection
If you don’t sell apparel and accessories, such as boxing trunks and water bottles, advertising firms do. Once you’ve narrowed down your top choices, publish blog entries about them and provide links to their websites to foster community.
Article ideas that tell the narrative of your company
Prospects are often interested in your company’s history and principles, so feel free to share your narrative in blog entries.
5. Employee profiles
Do you adore your coworkers? Demonstrate that your employees are real boxing fans – people who have common interests. What is his or her day-to-day job? What role does his or her skill set play in achieving the company’s objectives? You may write these postings in a “Query & Reply” style to make them easier to understand.
6. Concepts for behind-the-scenes articles
Here’s another way to tell stories – this time about everyday activities. Routines at your company may look dull to you, yet they provide insight into your operations. What makes you want to work for your company? Which of your best practices set you apart from your competitors? Why do customers adore your products?
7. Philosophical ideas
Use your blog to describe your mission statement (akin to an author manifesto) in a friendly manner. The conversational tone appropriate for your blog allows you to make technical jargon more understandable. Why do you manufacture and advertise boxing equipment? What problems do your products solve? Why is your level of excellence unrivaled?
8. Eye-catching imagery
Photographs, slideshows, and videos all be used to put your products in motion. This is especially useful if you’re in an athletic or active industry like boxing since photos give prospective customers a sense of what it’s like to own your specific model.
Ideas for articles that discuss important events
Maintain a up-to-date blog with articles regarding current events to keep readers interested.
Write about local and national battles regularly to keep your content current. You may send out notifications about planned (digital) events and compose blog pieces about their highlights after they happen.
Typical blog entries are about 1,200 words, but special occasions provide a chance to write lengthier, more in-depth pieces closer to 2,000 words (or extra). They’re an opportunity to provide detailed information and feedback.
Have you ever had reporters present at major events or tournaments? Have you ever collaborated with prospects at trade shows or conferences? You should utilize this kind of post to explain what you’ve learned about your prospects’ needs.
12. Lessons and coaching
Do you have a lesson plan you’d like to share? If personal training isn’t a concern, recommend your favorite classes or online programs. Consider producing a web-based course that will benefit your target market, and use your blog to measure reader interest.
Concepts for articles that teach and enlighten
Your blog is the ideal area for sharing your knowledge and experiences.
13. Spectacular interviews
Sharing the expertise of diverse persons in your company is one easy technique. Inquire seasoned fighters and coaches for their best advice. Always be on the lookout for ways to instruct your visitors…
14. Directions from the inside
Following that, continue teaching boxing tips and methods. What is one of the most effective ways to treat wounds? How can you make your muscular tissue more efficient by strengthening it? What should boxers consume?
15. Assets and evaluations
If you like remaining on top of one of your company’s most valuable assets, you may evaluate boxing-related applications, websites, books, or journal articles. Are they beneficial, or are they a waste of time? Your research will direct your prospects to the most appropriate merchants.
16. Direct communication
The more you pay attention to your prospects’ inquiries, the more crucial it is to write about. You probably don’t have time to respond to all of their questions on your website, so address them in blog entries. Repurpose or replace your textual material and post it in a blog publish sequence if you already have an extensive “Frequently Asked Questions” section.
Use eye-catching article ideas to create your content material advertising and marketing environment.
Content material enables you to develop the “know, like, and trust” factor that you’ll need to satisfy sooner than prospects feel comfortable purchasing from you.
Your website becomes a medium that communicates your information if you have a focused editorial strategy.
It’s a media platform where prospective customers routinely go to obtain the latest episode of your developing story — and as a result, they get focused on avoiding the big fight with you.