Sending material to websites that allow guest bloggers is an essential best practise to keep in mind while guest blogging for others. Don’t worry about it, in any case:. these suggestions apply to any publication. While we urge you to guest publish to grow your audience, Copyblogger does not accept guest publish submissions.
In my first weekly copy blogger publication, The Killer-Poet, I said that Copyblogger had rejected the first visitor post I submitted.
I will share that storey now to highlight the sensitive nature of writer-editor relationships. The lessons and visitor blogging best practices will come in helpful when you prepare your content material advertising approach for the new year.
(By the way, if you’re not already a Killer-Poet subscriber, sign up right here to get skill-building resources and a weekly note from me.)
Let’s go back to the 2008 visitor posting criteria…
Copyblogger was at the top of my “Where I Want to Visitor Publish” list when I first started planning my visitor blogging approach.
I had achieved my aim after five years.
So, what did I do between May 2008 and May 2013 when I first published a blog article on Copyblogger?
In actuality, I’ve been working hard to improve my writing abilities.
I had big hopes of posting for Copyblogger when I started my online writing and editing company. Nonetheless, my rejection from Copyblogger influenced my subsequent success with visitor posting.
It also prepared me for my work as Copyblogger’s Editor-in-Chief in 2014.
Failure is not the same as rejection.
When I sent an unsolicited visitation to Sonia Simone, Copyblogger’s Chief Content Material Officer at the time, I had been reading Copyblogger every day for two years.
Since I didn’t have any contacts who could create an introduction, I wrote a quick and educational e-mail with the finished publish attached in a Microsoft Phrase doc (very 2010) and an HTML model in a plain textual material file (additionally very 2010).
I knew it was a long chance, but I believed my entry was unique. It was ready for publication, just as editors want posts to be written. And the HTML, which included links to multiple Copyblogger posts, was simple to import into WordPress.
After waiting two weeks to respond to my all-in-one introduction and pitch e-mail, I used the location’s contact form to follow up.
The Copyblogger HelpDesk informed me that the editorial staff would be notified if they were involved in publishing my work.
The rejection benefitted my writing career more than if the essay had been accepted for publication, even though the editorial team never contacted me.
Failure isn’t the same as failure; it’s just… What exactly is going on?
I didn’t persist in contacting anybody at Copyblogger again, but I also didn’t give up.
Without losing trust in my writing ability, I saw that my piece wasn’t appropriate for the site.
That’s when my attitude shifted, and I started to consider talent as a viable option.
At the time, I felt unprepared to record for Copyblogger. Before the celebs could unite, there was still a lot of work to be done.
What is the benefit of visitor publishing?
My goal was to increase my writing portfolio and have a greater internet presence to attract more customers to my service company.
Following Copyblogger’s rejection, my next goal was to locate a better match for the material I’d created.
Is there anybody else I could get in touch with? Furthermore, what type of audience would be interested in what I had to say?
My major worry was who would profit from the items I needed to supply.
If this one problem drives your relationship-building and visitor publish outreach, you’ll always locate the most effective area to publish.
An effective guest blogging campaign is all about preparation.
Most high-quality websites don’t need information beyond what their regular authors already offer.
Instead, these sites hunt for content authored by individuals who have expertise on comparable issues.
Put another way, the authentic, relevant content material is communicated via a unique writing voice.
It isn’t especially unique, however.
It’s all about achieving the highest level of visitor posting stability. Unique writing is simply one aspect of the dilemma since websites have defined editing guidelines.
You’ve changed into a visitor to their editorial office, and you must adapt your presentation to match their publication style in terms of textual content and tone.
I grew enthused about writing for websites other than Copyblogger at this time, even if they weren’t my first choice.
My initial choice was only a beginning point for me.
Five of the most critical guest posting recommended practices are listed below.
If you’ve been creating content for your website for a time, you’ve probably created a logical process for writing blog posts.
You may have mastered the skills necessary to publish daily.
You’ve entered unknown territory if you publish on a website that you don’t control.
Clear and efficient contact with a website’s editor is necessary, and your visitor article should seem to be distinct from the other work you provide.
Here are the top five visitor posting strategies to include in your content marketing plan.
Pretend you’re an editor for a moment.
When an editor decides to publish a guest article, she supports the author.
You’ll have to utilise your writing to overcome any objections she could have to your topic.
Everything to do with the amount of nonsense you get in your emails has nothing to do with this! Pay attention to what you’re doing right now…
2. Keep small talk to a minimum.
Allow your amazing writing to do the talking.
Make it apparent how important a guest author you are.
Professionalism and friendliness are crucial qualities to have when approaching editors, but they will not compensate for weak material.
3. Do not be a copycat
Do you wish to stay away from the substandard material I described earlier?
Instead of regurgitating old advice, try having new conversations on familiar issues.
You’ll need time and dedication to hone each of your writing and editing skills.
4. Establish yourself as a subject-matter expert and become a useful resource.
If your visitor post contains facts that any content material creator may have written, the site you’re submitting it to is doubtful to view it as distinctive.
You become a valuable resource when an editor can only get the material she needs from you.
You could even be requested to rewrite if you’re a subject-matter expert.
5. Produce material that can stand alone.
While citing sources is necessary, it is often misapplied, resulting in clunky, unfocused writing.
Consider writing your guest post as if it were a piece for a print publication.
When a print item catches a reader’s eye, she’ll pull it out and use a magnet to attach it to her refrigerator. She doesn’t need to link to 15 different articles to finish the written material.
Entitlement’s desperate pit
You may, once again, write on your website every day if you so like. Even if you feel it’s the finest content you’ve ever written, there’s no assurance that one of your articles will be accepted for publication on another person’s website.
The content material must be compatible.
When you think like an editor, as advised in the first piece of advice, you expand your horizons and acquire expertise with improving a multi-author blog.
Rejected authors might feel offended and entitled, particularly if they don’t behave like editors.
If you don’t believe and respect an editor’s choice and push back vehemently — rehashing your point to someone who has previously spent time examining your preliminary request — you undermine your standing.
There’s a reason you’ve never heard the phrase:
“That individual was clearly out of line!” Whatever a good thing they were, because I’d want to do them a favour right now!”
In certain situations, editors may suggest a revision if your subject has shown potential; nonetheless, you should defer to their judgement.
As you grow into your content material editor, you’ll learn to detect whether a blog post is a good match for a website — and when it isn’t.
It’s OK if it isn’t. The textual content may be highly effective as part of your website’s content material collection.
Do your homework instead of following the herd.
You must first do research before contacting an editor. Make certain you complete your homework.
When investigating a person or a publication, you’ll almost probably come across a slew of social media profiles.
But don’t randomly hit the Observe or Join buttons.
If you already have hundreds or thousands of followers, what are you hoping to achieve by introducing this feature? Will you read the editor’s latest updates? Do you think saying “comply with” or “request to attach” would make her or him pay attention to you?
Aim for social media participation that enables you to learn about someone’s online identity and develop a natural relationship with them over time.
Posting by visitors is a kind of communication.
It’s a course as well as an application.
Even if you follow all of the visitor posting best practices, you will sometimes make errors and not achieve your desired results.
Recognizing these flaws, reorganising, and moving on in a different direction is all part of the strategy and practice.
The communication process is more about finding an outlet that matches your present position than it is about figuring out what you want.
There is always a type of success waiting for you at your present level.
While you may want to guest post to advertise your company on your favourite website, the effectiveness of any article is always decided by the value it brings to others.
This is a pitch from the site where the food is served. You’ll see that there are several sites where your work may be published while you’re doing so.
And your accomplishments aren’t confined to writing. You’ll also improve your communication skills and form business relationships that will benefit you in the long term.
“The objective is the practice,” one of my yoga instructors says.