If you haven’t redefined your understanding of ROI yet, there’s still time to do so and influence your 2023 sales. Many B2B companies struggle to show ROI, which is the number one reason why their pipelines aren’t closing, renewing, or expanding. Outdated, limited, and confining definitions of ROI may not fit your business model, and without ROI, your presentations and pitches may no longer be enough to convince CFOs and CEOs to invest. To address this problem, GTM Partners has identified five types of ROI that companies can measure with a new framework and model. By collecting the necessary data and evidence to prove that ROI exists, companies can win deals, increase renewals, and improve expansion. Credible and validated third-party ROI studies can help address many common sales problems and shorten sales cycles, close bigger deals, get the CFO on board, improve renewals, and increase expansion deals. G2 and GTM Partners are teaming up to create ROI deliverables just for G2 customers, showcasing their ROI that they can share with prospects and customers along the customer journey.