The sale of content online can be a profitable venture, but with so many options available, selecting the right platform can be overwhelming. This guide serves as a beginner’s guide to selling content online, exploring the various ways to do so and the factors to consider when choosing a platform.
Methods of Selling Content
Branded Learning Management Systems (LMS) Website Business
The Branded LMS Website Business platform is a full-fledged online business that enables you to set up an online training business easily. With platforms like Kajabi, customization of your own website, landing page templates, and drip feeding become a piece of cake. A starter package with Kajabi costs $103 per month, providing all the necessary tools for marketing purposes.
WordPress Websites Membership Plugins
Using a membership plugin on WordPress is a suitable option for those already on the platform. It is important to choose a plugin that can integrate with other services like email software platforms and payment gateways. Membership websites are ideal for creating a community to share media, tutorials, and ideas for the select few who join your secret club.
WordPress Websites Learning Management System Plugins
LMS plugins are great for creating courses that flow in a specific order, providing a complete learning path. They tend to offer course-rich features like quizzes, assignments, progress tracking, and certificates. LearnDash is an example of an LMS plugin that costs around $160 for a single website.
Marketplace websites like Udemy already have good traffic and search engine rankings. However, competition is high, so making your course stand out from the rest is crucial. Marketplace sites have a disadvantage of not owning the list of subscribers and price control.
Factors to Consider
Before deciding on a platform for your online courses, consider hosting for reliability and speed, payment options, ease of uploading content, marketing assistance, course content delivery, integration with other third-party services, mobile responsiveness, and search engine friendliness.
Branded LMS is the best option for selling content online, followed by LMS WordPress plugins and marketplace sites. Membership plugins should only be considered as the last option. Consider the factors listed above to choose the right platform for your online courses and start selling your content online successfully. Remember to avoid basing your decision solely on price, as this could cause issues down the line.