What’s one creative idea for a company-branded gift or promotional product that you should use to infuse a little fun into your advertising and marketing efforts?
Younger Entrepreneur Council (YEC), an invite-only club of the world’s most lucrative younger entrepreneurs, provides these answers. YEC members represent practically every industry, contribute billions of dollars in yearly revenue, and have generated tens of thousands of employment. yec. co is a great place to learn more.
Make an unboxing video first.
Unboxing videos are certainly a terrific approach to advertise a product in a product-based advertising and marketing campaign. Unboxing not only allows viewers to collaborate, connect, comment, and share their thoughts in real-time, but it also allows them to purchase the goods right then and there. We all purchase based on emotion. Thus, the more an influencer/ambassador they like supports a product, the more likely they will buy it.
— Merely Thalia, Fritz Coll
2. Turn it into a Trivia Competition
You may make your gift more interesting by turning it into a trivia contest. People like testing their knowledge and competing, so using trivia questions to engage your audience and market your product is a great way to do both. You may link the questions to your model so that they’re relevant to your content and target audience. It’s possible that this will lead to an increase in the number of contestants.
— WPForms’ Jared Atchison
3. Encourage customers to talk about your product.
In exchange for a gift card or a contest, have your customers post on social media about the greatest location they’ve seen your product. This works particularly well with products geared toward travel or seeing new places. If you don’t have a product like that, consider this: what does it look like when someone gets the most out of your product? Pictures of it with a hashtag for a giveaway were taken by commerce.
TK Trailer Elements’ Tyler Bray
4. Create a pleasurable problem
Make a fun, relatable issue. It may be a dance, a skit, or anything fun and trendy that will certainly become popular immediately. It should highlight your model and allow anybody to participate and be creative. Create a specific hashtag for this issue and get influencers to use it. This implies that the advertising and marketing effort isn’t just for the holidays – it’s throughout the whole year.
Daisy Jing, author of Banish
5. Compete with at least one other business
Suppose you have excellent relations with other companies that offer similar services or goods to yours. In that case, it may be fun to include a friendly competition in your advertising and marketing activities. Encourage customers to show support for your “side” by wearing branded products and uploading photos on social media, competing with another company that does the same with their customers.
Testing.org’s Bryce Welker
6. Request designs from the audience
Starbucks used to host a contest where customers could decorate its holiday cups and submit them online. It’s a fantastic example of encouraging prospects to collaborate with a product, in my opinion. If possible, have your audience create something, such as a product skin or a new visual. It’s a great approach to increasing the number of people participating in your promotional giveaway marketing campaign.
– Syed Balkhi, WPBeginner
7. Work with a Native Nonprofit Organization
Join up with a local organization that complements your brand to raise awareness and interest in your company and the philanthropic cause. This is a great way to advertise your business while also giving back to the community. Even better if you can include user-generated content (i.e., neighborhood involvement) into the gift or promotional product.
— MattressInsider.com’s Jonathan Prichard
8. Run a TikTok promotion
I’ve noticed that Instagram and Facebook don’t always provide creative user-generated content for competitions or prizes, but TikTok never fails to entertain. For whatever reason, people are much less constrained on TikTok, and they prefer to be themselves and show their less harsh aspects. As a result, going to TikTok for user-generated content is a wise decision.
— IronMonk Options’ Amine Rahal
