Marketing can be a challenging and time-consuming task for businesses of any size. Many companies prefer to work with agencies or hire consultants to help them advertise and grow their business. However, with the right tools, it is possible to take care of your business’s marketing yourself. In this beginner’s guide, we will introduce you to six essential tools that all small and medium businesses should have in their marketing toolkit.
GetResponse: The Ultimate Marketing Tool
GetResponse is an indispensable tool for any DIY marketing toolkit, regardless of the size of your business. Their drag-and-drop editor and more than a hundred mobile-responsive templates make it easy to create visually stunning marketing materials that convert, even if you have zero experience. Their email marketing features offer incredible value to businesses. With their software, you can quickly import thousands of subscribers from multiple platforms to your email list, send out autoresponder campaigns, preview your content in the user’s email, and get email analytics. Email marketing is essential for lead nurturing and sales purposes, and this software is an ideal solution.
Trello: The Ultimate Collaboration Tool
Trello is a virtual collaboration tool that can be organized like a to-do list, allowing you to see what’s being worked on and who is working on it. It’s separated into boards, lists, and cards. The interface is user-friendly and allows you to add as much information as needed. You can invite specific team members to boards, assign tasks, and add comments, files, and checklists to each card. Best of all, it’s free!
Brand24: The Ultimate Social Media Tool
Social media should be an essential part of your marketing strategy, regardless of your industry, and tracking your social media results can take up a lot of time. Brand24 is an incredible social media monitoring and analytics tool. With this tool, you can monitor specific keywords or groups of keywords as well as mentions and see what people are saying. This software will show you how the volume of both discussion and reach is evolving for your business and whether the discussion is positive or negative. This tool helps you identify key discussions you should take part in so you can jump in and engage where it counts most.
Wisestamp: The Ultimate Email Marketing Tool
Wisestamp is another great tool that can help you elevate your email marketing campaigns. This tool enables you to create gorgeous, customized signatures to place at the end of your emails. You can add your name, job title, contact information, and even a headshot or picture to your signature. This adds a more personal element to the emails and can increase conversions and leads. With their pro plan, you can create multiple different signatures, and you’ll have access to their premium templates and design features.
Yotpo: The Ultimate User-Generated Content Tool
User-generated content, including reviews and social content, is effective at driving conversions of all types. Actually getting users to create and post that content, however, is sometimes easier said than done. That’s where Yotpo comes in. Yotpo automatically sends perfectly timed follow-up emails to your customers after a purchase that asks them to leave a review. They’ll then display these reviews on your product pages to help increase further conversions. Yotpo now also offers new content curation features, which help you find social UGC, then creates easy-to-moderate shoppable feeds that can be used to drive conversions.
Hootsuite: The Ultimate Social Media Management Tool
Hootsuite is one of the best all-in-one social media management tools available. With so many platforms available for businesses to be on, keeping track of it all by yourself is almost impossible without a tool like this one to help you. Hootsuite allows you to manage, schedule, and monitor your social media activity from one dashboard. Platforms supported include Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and more. You can also assign team members to respond to specific messages or streams of engagement, ensuring that no potential customer will fall between the cracks.
In conclusion, marketing can be a daunting task, but with the right tools, you can make it easier and more effective. GetResponse, Trello, Brand24, Wisestamp, Yotpo, and Hootsuite are essential tools that all small and medium businesses should add to their marketing toolkit. With these tools, you can create visually stunning marketing materials, manage your social media, and track your results more efficiently. Start using these tools today and take your marketing to new heights!
