Backlinking is a proven method for improving SEO rankings. However, if your regular guest post pitches aren’t gaining much traction, you might want to try guestographics. Guestographics is a link-building technique that combines infographics and guest posting. By creating visually appealing infographics and offering them to reputable websites in exchange for a contextual backlink, you can earn highly authoritative backlinks that are quickly crawled by Google search bots.
Brain Dean of Backlinko popularized the term “guestographics” in 2016. His approach involves creating infographics, posting them on your own website, finding high-ranking sites that cover similar topics, and pitching the infographic to them. In his blog post, Dean emphasizes the importance of offering valuable content alongside the infographic as an “ethical bribe” to increase the chances of acceptance.
Visual content, such as infographics, adds value to websites and is easily digestible and shareable. Guestographics offer more value than regular guest post pitches, as they provide visual information that is easier to recall and engage with. Dean’s own experience with guestographics resulted in a significant increase in organic traffic and referring domains to his page.
Building infographic links with guestographics can be broken down into four key steps. First, create an infographic on your own website, ensuring it is relevant, original, creative, and easy to understand. Consider whether to create an animated or video infographic, depending on your time and resources. Animated infographics feature animated elements that add character, while video infographics leverage the power of video storytelling.
Next, discover websites that write about the topic of your infographic. Use Google to search for keywords related to your graphic or reach out to previous collaborators through your outreach database. Once you have a list of potential websites, pitch your infographic to them through personalized emails. Use a template as a starting point, but make sure to customize each email and include relevant information about the website you’re reaching out to.
By following these steps and incorporating guestographics into your link-building strategy, you can potentially improve your SEO rankings and gain valuable backlinks.