When considering mass SMS marketing, the initial association might be with unwanted spam messages. However, when executed correctly, business texting can greatly enhance engagement with customers, employees, and prospects. Business texting boasts higher response and read rates compared to emails and is a technology that is widely recognized. By familiarizing yourself with compliance regulations and various mass SMS marketing tactics, you can implement more effective marketing campaigns that yield positive outcomes.
Mass SMS marketing, in essence, involves sending out text messages to multiple contacts simultaneously. While it may have negative connotations, such as being anonymous, generic, or spam-like, mass SMS marketing can actually be highly advantageous to your business’s success. By selecting a business texting provider with robust features, you can personalize messages, increase engagement, and save time for both yourself and your contacts. With a mass SMS marketing platform, you can create personalized text messages and simplify content sharing for users, eliminating errors and ensuring important contacts receive the content they need. When customers feel inspired and connected to your brand, they are more likely to engage with you. Mass SMS marketing allows you to find the right messaging cadence for your audience, transitioning from transactional messages to conversational two-way communication.
Here are some quick ways to leverage mass SMS marketing:
1. Increase email conversions with SMS follow-ups: Since SMS boasts higher read and engagement rates than email, mass SMS marketing is ideal for reaching out to contacts who may have ignored your email. Sending a quick text message is much more convenient than scanning a lengthy email and responding to it.
2. Schedule quick reminders: People are busy and value convenience. By scheduling reminders about events, meetings, or touch points, you can nurture relationships and receive prompt replies, even if contacts initially forgot to respond.
3. Send follow-ups after events and tradeshows: When attending events or tradeshows, you aim to make connections and convert contacts into leads. By sending relevant information via a quick text message during the event, you can provide immediate value. Waiting three to five days might result in your message appearing untimely and lacking impact.
4. Send exclusive SMS-only offers: A common technique to grow your contact list is to offer exclusive deals to those who sign up for mass SMS marketing. This approach is not spammy but instead provides something exclusive that the right contacts will appreciate.
5. Send mass alerts and notifications: While mass SMS marketing can be personal and nurturing, there are circumstances where you need to inform everyone simultaneously and promptly. The COVID-19 pandemic underscored the importance of instant communication. For example, the hospitality and retail industries may need to announce store closures, hospitals may need to update policies, and schools may need to announce weather-related closures. Both employees and consumers require real-time notifications, and mass SMS marketing is the tool to quickly disseminate essential information.
Types of mass SMS marketing:
Now that you understand the benefits of mass SMS marketing, let’s explore different methods of sending text messages.
1. Short code mass SMS marketing: Short codes were one of the first ways brands utilized mass SMS marketing. Short code messaging involves using five- or six-digit numbers through a text messaging platform. Short code mass SMS marketing is a simple way to send promotions and offers to customers. However, it lacks personalization and brand identity, making it best suited for automated notifications that don’t require a response. The advantage of short code mass SMS marketing is the ability to send a higher volume of messages quickly. However, it can be more expensive to set up and maintain compared to other types of text numbers. Additionally, the setup process can take several weeks, which may not be ideal for businesses seeking immediate implementation.
2. 10-digit long code mass SMS marketing: 10-digit long codes resemble regular, local business phone numbers and consist of ten digits. Unlike short codes, 10-digit long codes build brand awareness and credibility, as contacts become familiar with your number and can view the entire conversation. Contacts can respond to text messages, enabling two-way communication with your brand. This personalized approach is more effective in fostering individual conversations within a mass SMS marketing campaign.
To ensure compliance with industry standards, 10-digit long codes are required to comply with 10DLC (10-digit long code) regulations. This program establishes secure and improved business-to-consumer text messaging, enhancing trust between businesses and consumers. 10DLC mass SMS marketing improves deliverability and allows for higher throughput based on registration. Compliance involves considering factors such as brand size, supported verticals, and the types of mass SMS marketing campaigns being sent. Some campaigns, such as political or emergency messages, may require additional vetting.
Optimizing mass SMS marketing:
Once you’ve determined the appropriate text message number for your business, you can optimize your mass SMS marketing strategy by leveraging features that enhance your campaigns. Key features to consider include:
1. Scheduled campaigns: The ability to create mass SMS marketing campaigns at your convenience and send them at the right time is beneficial for both you and your contacts.
2. Unlimited campaigns: Not all text message platforms offer unlimited campaigns. Look for a platform that supports unlimited campaigns, allowing you to reach a wide range of contacts without restrictions.
3. Personalization options: Personalizing mass SMS marketing messages can significantly improve engagement and response rates. Look for a platform that enables you to personalize messages with contact information and other relevant details.
4. Integration capabilities: Seek a mass SMS marketing platform that integrates seamlessly with your existing systems and tools. Integration ensures a smooth workflow and saves time by eliminating the need for duplicate efforts.
5. Analytics and reporting: Access to comprehensive analytics and reporting allows you to measure the success of your mass SMS marketing campaigns. Look for a platform that provides detailed insights into message delivery, engagement rates, and other important metrics.
By optimizing your mass SMS marketing strategy and leveraging the right platform, you can unlock the full potential of this powerful marketing tool and achieve meaningful results for your business.