Indecisiveness can be detrimental to your success. To thrive, both you and your business need to have the necessary information to make confident decisions. Understanding which digital channels are most effective for generating demand and building a pipeline is crucial for a successful go-to-market strategy for software vendors. While some channels may prove to be more consistent than others, every channel has the potential to attract relevant buyers. However, simply getting a high volume of web traffic is not enough. You need to attract qualified buyers who are genuinely interested in your solutions and content. Determining if you are sourcing the right traffic requires observing engagement metrics such as conversion and bounce rates, time on site, and scroll depth. Analyzing how visitors behave across different digital channels is essential for your overall acquisition strategy. One often overlooked channel by software marketing teams is referral traffic. When visitors come to your site through external links on partner sites, they arrive with more context, intent, and behavior metrics compared to other sources. In this article, we will explain how to find your G2 referral traffic in Google Analytics and why this traffic is important.
Demonstrating the Efficacy of G2 in Driving Relevant and Qualified Buyers to Your Website
