Apps have become an integral part of our daily lives, transforming the way we operate, communicate, and relax. From waking up to alarm apps to connecting with friends through social media apps, there seems to be an app for every aspect of life. Understanding app statistics is crucial in understanding changing habits and preferences, especially in a competitive market.
Here are some key app statistics that shed light on the app-driven world we live in:
– Over 20% of people discover new brands through mobile apps.
– 85% of mobile users prefer apps over mobile websites.
– US mobile users typically have over 100 apps on their smartphones.
– In 2022, 6.65 billion people used smartphones, accounting for 86% of the global population.
– Since 2016, smartphone users have grown by 50%, and it is projected to reach 7.52 billion by 2026.
– 47% of apps require more testing before release, and 75% would fail basic security checks.
– 54% of marketers use mobile apps to promote their products.
When it comes to app marketplaces, Apple’s App Store and Google’s Play Store dominate the industry. The Apple App Store has over 2.2 million apps, while the Google Play Store has 3.48 million apps. Combined, their revenue reached $111 billion in 2021.
The most popular app categories include gaming, business, education, lifestyle, and utility. Google Play Store experiences three times more downloads than the Apple App Store, with 96% of its apps being free.
App downloads serve as the first metric of an app’s success. In 2020, people downloaded apps 255 billion times globally, and predictions suggest that the number will reach 285 billion in 2022. Daily app downloads are expected to reach 500 million by 2024.
App usage statistics reveal that smartphone users dedicate 85% of their time to app usage, accessing an average of 9-10 apps daily and 30 apps monthly. Millennials spend 253 minutes a day on smartphone apps, while Gen Z smartphone users use apps 20% more than others. However, 71% of app users abandon or delete an app within three months of installing it.
The type of app also plays a significant role in its popularity. For example, users spend twice as much time on YouTube compared to Instagram on Android devices. PUBG Mobile holds the record for the most active users among mobile games. Calm, a meditation app, led the health and fitness category with nearly $120 million in revenue in 2021.
In terms of app revenue and spend, consumers worldwide spent $170 billion on mobile apps in 2022, with gaming apps accounting for 67% of all app revenue. Experts predict that mobile app revenue will exceed $270 billion by 2025.
These app statistics paint a clear picture of our app-driven world and the impact apps have on our daily lives. It is essential for businesses and app developers to stay updated with these statistics to understand market trends and user preferences.