Selecting the appropriate website-building platform is crucial when it comes to creating a website for your business. With numerous options available, it can be overwhelming to decide. However, conducting research and carefully considering your business’s needs and goals can help you find the platform that’s right for you. Let’s take a closer look at the criteria our agency considered when choosing a website builder.
To arrive at these website builders, we researched various web hosting services, taking into account several factors such as ease of use, pricing, scalability, flexibility, and customer support. Let’s explore these criteria in more detail.
When building a business website, ease of use is crucial, especially for beginners. A platform should be user-friendly enough for any new web designer to understand quickly and navigate without technical knowledge or coding experience. Fortunately, there are several companies available today that cater specifically to beginners. These website builders offer drag-and-drop interfaces and pre-designed templates that allow newcomers to design and launch a website quickly and easily without needing extensive coding or design experience.
Before selecting a web hosting provider, it’s important to compare the different packages available and weigh up the features against the cost to ensure you get the best possible return on your investment. You should look for a service that offers an excellent value-for-money with features that can help you grow your business, such as search engine optimization. This not only saves you money but also helps create a professional-looking website without the need for coding skills or an experienced web designer.
Design flexibility is another important aspect of building a small business website. In today’s fast-paced digital world, it’s essential to have a website that not only looks great but is also flexible enough to accommodate changes and updates. This means having a website that is easy to customize and update without compromising its overall design and functionality. One way to do this is to look for a website builder that offers a variety of customizable templates for free or at a low cost.
It’s also essential to look for a platform that includes features that enhance both website functionality and user experience. One of the key features to consider is a responsive design, which ensures that your website looks great no matter what. Specifically, optimizing your website for mobile devices is vital as more and more people are using their phones to browse the web. You should also consider incorporating all your social media accounts on your business website, which can help increase your social media engagement and bring in more visitors to the site.
A website’s scalability refers to its ability to handle growth and increased traffic over time and was another major factor our agency kept in mind when looking for a web host. You don’t want to end up with a website that can’t keep up with your business. That’s why it’s imperative to choose a content management system (CMS) that’s readily scalable and customizable to accommodate your changing business needs.
Lastly, it’s important to think about the help and support that will be available to you. A good website builder will offer a range of resources to assist you in designing and maintaining your website, including customer support and tutorials. These resources can be valuable in helping you to troubleshoot any issues and make changes to your site as necessary.
Wix is our agency’s first choice due to its affordability, user-friendliness, and extensive variety of customizable templates. WordPress is our preferred web host due to its immense popularity, user-friendliness, and search engine optimization capabilities. Squarespace is an excellent choice for its user-friendly templates, intuitive design, and range of features. Shopify is a great option for those looking to create an eCommerce website.
In conclusion, choosing the right website builder is a crucial step in building a website for your business. By considering the criteria mentioned above, you can find the best platform that suits your needs and goals.
