A Guide for Small Business Owners: Boost Your Sales during the Holiday Season with Local Marketing
As autumn approaches, small business owners need to start planning their holiday marketing campaign. According to the National Retail Federation, businesses can generate up to 30% of their annual sales during November and December alone. That’s why it’s crucial to prepare for the holiday season ahead of time.
The Importance of Local Holiday Marketing
While online marketing is essential, local businesses should also consider traditional and tangible marketing materials. Signs, banners, and postcards have a more “personal” feel, driving word-of-mouth marketing in your local area.
Inspiring Ideas for Local Holiday Marketing
To inspire your holiday marketing efforts, we’ve compiled a list of ideas for local holiday marketing.
1. Create a Festive Window Display
Attract customers during the holiday season by creating a visually appealing window display. Use holiday-themed decorations and lighting to capture the attention of passersby.
2. Offer Special Deals and Promotions
Customers are always searching for a good deal, especially during the holidays. Offer special deals and promotions to attract customers to your business. Consider offering discounts on popular products or services or providing free gifts with purchases.
3. Host Holiday Events
Hosting holiday events is an excellent way to drive foot traffic to your business. Consider hosting a holiday-themed party or open house to showcase your products or services. You can also partner with other local businesses to host a holiday block party or shopping event.
4. Send Out Holiday Cards and Postcards
Show your customers that you appreciate their business by sending out holiday cards and postcards. Consider including a special offer or promotion to encourage customers to visit your business during the holiday season.
The Benefits of Using Staples Print & Marketing Services
Staples Print & Marketing Services can help you market your business effectively during the holiday season. Check out how three small businesses use Staples to create custom holiday cards, banners, and signs that capture the attention of customers and drive sales.
Staples offers customizable designs that reflect your brand and messaging, high-quality printing that ensures your marketing materials look professional, and fast turnaround times that allow you to get your marketing materials out quickly.
Conclusion
The holiday season is a critical time for small business owners. By using traditional and tangible marketing materials, offering special deals and promotions, hosting holiday events, and sending out holiday cards and postcards, you can attract customers to your business and drive sales during this busy time of year.
Take advantage of local marketing opportunities, and use Staples Print & Marketing Services to make a big impact during the holiday season. With these tips, you can increase your sales and make your business prosper.
