The Ultimate Guide to Boosting Your SMB’s Efficiency and Productivity in 2017
Running a small and medium-sized business (SMB) requires wearing many hats and facing fierce competition. Inefficiency can sink a ship shortly after setting sail, but fear not! The digital space offers an ocean of tactics and tools to automate and streamline your business. In this guide, we will explore the most recent advancements that can increase your brand’s effectiveness in 2017.
Section 1: Better, Smarter, Faster Invoicing
Prompt payments are essential for the success of any business. However, delayed or missing payments can be a common challenge for SMB owners. To overcome this, it’s crucial to employ a digital invoicing system that is both efficient and user-friendly.
Introducing Sighted: A Lifesaver for SMBs
Sighted is a customizable invoicing software that streamlines your expenses and revenue. With Sighted, you can tailor invoices to meet the specific needs of each project, whether it’s based on product or service details, per hour, project, or product pricing. The software also offers integrated online payment options, supports various currencies, and provides financial reporting information to help you track your money.
Alternatively, if you’re looking for an invoicing service that integrates checkout options, consider MoonClerk. MoonClerk allows you to set up one-time or recurring payment invoices for clients and provides the flexibility to link to checkout pages from emails or social media platforms. You can even customize the checkout page with your branding elements for a consistent consumer experience.
Section 2: Greater Outreach and Relationship-Building Strategies
Email marketing continues to be one of the most effective channels for generating leads and sales. In fact, 72% of consumers prefer email as their method of communication with companies. To make your email marketing efforts stand out and succeed, you need a stellar email solution.
Introducing Mailshake: Bolster Your Outreach Efforts
Mailshake is an email provider that enhances your brand’s outreach and relationship-building efforts. It offers customizable email templates tailored to lead acquisition, link building, content promotion, and other business-centered tasks. With Mailshake, you can establish automated follow-up emails based on recipient actions, support drip campaigns, make real-time email alterations, and track your email performance through robust analytics.
Email is not the only avenue for building relationships and conducting outreach. Content marketing plays a crucial role in these departments as well.
Streamline Your Content Marketing Efforts with ClearVoice
ClearVoice is a platform that helps SMB owners acquire unique and compelling content. Simply upload the details of the required materials and assign it to a team member. If you don’t have employees to handle content creation, ClearVoice matches you with one of their 2,500 freelance writers who specialize in your content needs. The platform also provides content management tools, such as collaborative editing features, publishing options, and a curated list of trending topics and stories to keep you inspired.
Section 3: Amplified Social Media Engagement
Social media has become an essential marketing and communications tool for businesses of all sizes. However, as an SMB, you may not have the resources to generate unique content for every social share. That’s where DrumUp comes to your rescue.
DrumUp: Your Social Media Content Curator
DrumUp allows SMBs to access and schedule social shares from a curated list of the most relevant content. This ensures consistency and engagement across various social networks. The service delivers content directly to your dashboard based on keywords you enter and can integrate with your favorite reputable sources for a seamless content sharing experience. DrumUp also suggests relevant hashtags to maximize the reach of your posts. Additionally, DrumUp features employee advocacy and gamification features like contests and leaderboards to transform your staff members into powerful conversion drivers.
Section 4: Balancing Management, Marketing, and Growth
SMB owners often struggle to balance the necessary management, marketing, and growth tasks required to build a prosperous business. Luckily, technology can do the heavy lifting for you. By employing these proven, effective, and reliable tools, you can boost your business’s efficiency and productivity.
Remember, as an SMB owner, your time is precious. By embracing automation and leveraging the power of digital tools, you can focus on what matters most: growing your business.
In conclusion, the advancements in digital tools have opened up endless possibilities for SMB owners to streamline their operations, enhance customer relationships, and improve their overall efficiency and productivity. Whether it’s better invoicing, email marketing, content creation, or social media engagement, there are tools available to suit your specific needs. Embrace these tools, stay ahead of the competition, and watch your SMB thrive in 2017 and beyond.
