To build strong customer relationships, businesses should treat their customers as they would themselves. This means being customer-centric, listening to and anticipating their needs, and fostering human connections. Customer Relationship Management (CRM) software is a valuable tool for tracking and managing every customer interaction in one place. This software can store customer data, preferences, and past communications with your company. Steve Jobs once emphasized the importance of getting close to your customers and anticipating their needs. Proper CRM management is integral to increasing customer satisfaction, improving organizational efficiency, and growing profits. In 2023, some of the best free CRM tools include Salesforce Sales Cloud, HubSpot Sales Hub, Zoho CRM, monday sales CRM, ClickUp, Freshsales, Pipedrive, ActiveCampaign for Sales, Copper, Constant Contact Lead Gen & CRM, and more. These solutions offer various applications for tracking prospects and managing sales pipelines. To be included on this list, a solution must have at least one of the following features: sales-related and prospect-tracking functions, a single interface for customer history and transactions, straightforward communication channels during the customer life cycle, and integrated functions into a unifying database and platform.