Which marketing strategies are truly effective in driving sales for B2B marketers? One answer that may not be considered is revenue attribution. Revenue attribution analyzes how potential customers navigate the conversion process and identifies the touchpoints that contribute to the bottom line. But where should marketers begin their revenue attribution journey and how should they approach it? To find answers to these questions, I had the opportunity to speak with Steffen Hedebrandt, CMO and co-founder of Dreamdata.io, who is an expert in the field of revenue attribution in B2B marketing. Drawing from his own experiences and struggles with demonstrating the value of marketing efforts, Steffen shares his insights on revenue attribution, its role in complex B2B customer journeys, and the steps marketers can take to implement it effectively. We also discuss the importance of proactive marketing during uncertain times and the need to create lasting impact. So, grab a cup of tea and continue reading to learn more. This interview is part of G2’s Professional Spotlight series. For more content like this, subscribe to G2 Tea, a monthly newsletter featuring SaaS news and entertainment.