Unlocking the Power of G2’s Market Research at G2 Reach 2023
As the head of G2’s Market Research team, I recently had the honor of presenting at the highly-anticipated G2 Reach 2023 event. In my session, I had the opportunity to discuss how G2’s software marketplace serves as an invaluable resource for go-to-market (GTM) strategies by reflecting customer insights and market trends.
Embracing a Differentiated Approach to Market Research
At G2, we take pride in being the authoritative destination for in-market buyers, presenting real customer voices with real-time information. Our 2.4+ million G2 reviews serve as definitive signposts that guide businesses towards value in their software and services investments. This allows G2 Market Research to have its finger on the pulse of what’s really happening in the software industry in real time.
Insights from G2’s Inaugural State of Software Report
In my presentation, I delved into some of the latest insights from G2’s inaugural State of Software report. This report offers essential insights into the fastest-growing software markets and current trends, acting as an essential source for anyone striving to stay informed and relevant.
The Top 5 Markets Fueling Software Growth
The State of Software report highlighted the five fastest-growing software markets according to G2. These markets are:
#5 Fastest Growing Software Market: Security
#4 Fastest Growing Software Market: Marketing
#3 Fastest Growing Software Market: HR
#2 Fastest Growing Software Market: Design
#1 Fastest Growing Software Market: AI
Visualizing AI Through G2’s Taxonomy
The session also explored the rapid growth of AI, which is the fastest-growing software market. To help understand this complex and ever-evolving landscape, we introduced the concept of the ‘AI city’ – a visual representation of G2’s taxonomy of AI categories.
Shaping the Future of G2’s Software Marketplace
At G2, we understand the importance of staying aligned with changing market trends, which is why we continuously update our categories by tracking new additions and changes to existing categories. Our research process includes diversely sourced insights, including vendor inputs, to ensure our understanding of the software market is up-to-date.
Join the G2 Community
G2 is not just a platform that adds value to businesses; it is a community that furthers the software industry’s dialogue. We are grateful to all those who have contributed to our marketplace through reviews, feedback on categories, and new product submissions. We encourage everyone to keep the feedback and ideas coming – we’re all ears!
Connect With Us
If you missed my session at G2 Reach 2023, you can still catch the recorded session. You can also connect with me on LinkedIn and check out our Q4 2023 State of Software report for more insights into the evolving software landscape.