As a small business owner, you know that sales and marketing are two of the most critical factors in growing your business. At Smart Hustle, we understand the importance of these topics and have gathered some of the best marketing and sales articles to help you develop new strategies.
Snapchat has become a popular social media platform for millennials, and it offers a new advertising option that can help you reach this target market. Our article on New Snapchat Advertising explains the feature and provides tips on how to use the platform to promote your business. By creating a Snapchat account for your business, promoting it on other social media platforms, and using sponsored Lenses and Filters, you can reach a wider audience and promote your products or services effectively.
Getting media coverage for your business is also an effective marketing strategy, and our article on 3 Ways to Pitch Your Small Business to the Media provides valuable tips on how to do it right. Researching the publication or journalist you want to pitch to, crafting a concise and compelling pitch, and following up with the journalist can all increase your chances of getting media coverage.
Negotiation skills are essential in building a successful business. Our article on Negotiation Skills Training: Why Startups Need It presents six reasons why you should provide negotiation skills training to your sales team. By improving their negotiation skills, your sales team can increase revenue, build better relationships with clients, and negotiate better deals and contracts. Moreover, they will be more confident and motivated, leading to higher retention rates for sales employees, and an improved company culture.
Growth hacking is another effective marketing strategy that can help your business grow fast. Our article on 9 Growth Hacks from Your Favorite Startups (And How to Use Them) provides examples of growth hacks used by successful startups like Apple, Google, Dropbox, and Pinterest. By implementing referral programs, email signature marketing, piggybacking on popular trends, community building, influencer marketing, social media contests, content marketing, product giveaways, and user-generated content, you can generate more leads and increase your customer base.
In conclusion, with the strategies presented above, you can market your business effectively, improve your sales, and grow your business. For more ideas and inspiration on how to grow your business, visit SmartHustle.com.