Email marketing is a great way for healthcare organisations to reach out to patients and let them know about the services they offer.
But when using email marketing in healthcare, there are some important things to keep in mind. Here is our guide to email marketing in the healthcare industry.
Why is Healthcare Email Marketing Important?
Email marketing is an important tool for people in the health care field because it lets them reach a lot of people quickly and easily.
It also lets them get to know their patients and customers better and give them useful information that can make their health or shopping experience better.
Email marketing in healthcare can also help professionals stay in touch with their patients and customers by telling them about new products or services, special offers, and upcoming events. Here are some email marketing tips.
Tips to Follow When Email Marketing In Healthcare
The 80/20 Rule
When emailing healthcare patients, it’s important to keep your emails focused on the information that will help them the most.
This means that 80% of your email should be educational content or resources for patients, while only 20% can be promotional in nature.
Staying HIPAA Compliant
If you work in healthcare and want to email patients, you need to make sure you follow HIPAA rules and keep your email communications as safe as possible.
That’s why it’s important to take security steps like using encrypted email, removing patient email addresses from email lists when they are no longer needed, and only sharing information that is needed.
For email marketing to work, the content of your emails needs to stay the same over time.
By using these tips for email marketing in the healthcare field, you can make sure your messages are useful and effective.
Staying consistent includes:
- Using a similar tone and format for all of your emails
- Being consistent with the message you are promoting
- Using email segmentation to target the right audience for your email
- Emailing on a regular schedule
Watch Out for Spam Filters
Lastly, email marketing in health care needs to be done carefully so that email providers don’t mark it as spam.
Make sure to avoid words and phrases that are often found in spam emails, like “special offer” or “discount.” It’s also important to look at your email reports often to see if there are any problems with deliverability.
Segment Your Audiance
The other key to email marketing success is to divide your audience into groups based on things like their age or interests.
By doing this, you can make the content of your emails more relevant and targeted, which leads to more email engagement and sales.
Create Different Campaigns
When emailing healthcare patients, it’s important to make different email campaigns for each stage of the customer journey.
For example, you might have one email campaign for new patients and another to get existing patients to make appointments or renew their prescriptions.
By making your email content fit different points in the customer’s journey, you’ll be able to get more people to read and act on your emails.
Watch Your Spelling & Grammer
How to Get Started Email Marketing in Healthcare
To be successful at email marketing in healthcare, you need to plan and act carefully. Make sure you have everything you need for all seasons. This is a very important thing to think about.
Starting email marketing in healthcare includes the following:
- A well-developed content strategy
- A strong email list
- High-quality visuals
You’ll also need to make sure your email marketing software is up-to-date and that you have the right tools and resources to make effective email campaigns.
You’ll be ready for success with your email marketing efforts if you plan ahead and make sure you have everything you need.
Here are the steps to get started with email marketing in healthcare:
- Understand Your Target Audience
- Choose an Email Marketing Software
- Create Your First Welcome Email
- Create an Engaging Subject Line
- Create Your First Drip Campaign
Understand Your Target Audience
The first step in email marketing in healthcare is to know who you are trying to reach and what they want and need.
When you do demographic research on your target audience, you:
- Income level
- Conducting surveys or focus groups
- Understanding your target audience is also vital for determining which channels to use to reach them.
In the end, if you want your email marketing campaigns to be successful and get the results you want, you need to know who your target audience is.
Choose an Email Marketing Software
Once you know who you’re trying to reach, you can choose email marketing software that fits your needs.
These are some factors you’ll want to consider:
- The flexibility and functionality of the software
- Whether it is easy to use and navigate
- How much support can you expect from the email marketing provider
Email marketing software is important because it lets you quickly and easily talk to your customers and patients.
You can quickly and easily make and send newsletters, promotions, and other information. You can also track how many people open your emails and click on your links to see how well your campaigns are doing.
In the end, email marketing software can help you communicate better with your customers and patients, which is good for everyone.
Create Your First Welcome Email
After setting up your email marketing software, the next step is to make your first “welcome” email.
This might include things like:
- A welcome message from your email marketing team
- Information about how often you will email and what types of content to expect
- Links to any helpful resources or other materials
This email should be sent as soon as a new subscriber joins your email list. It should tell them what to expect from your email campaigns in the future.
Create an Engaging Subject Line
The key to email marketing in healthcare is to write subject lines that make people want to open the email. This can be harder than it seems because you have to find a balance between things like open rates and email marketing rules.
Some tips for creating engaging email subject lines include:
- Using numbers or statistics to pique the reader’s interest
- Including action-oriented verbs to encourage readers to open the email
- Using personalization tokens and other techniques to make your email feel more relevant
Create Your First Drip Campaign
Once you have your welcome email and subject line ready, the next step is to make a drip campaign that can be sent out on a regular basis.
This could be email content that is sent out once a week, once a month, or on another schedule to keep your email marketing going.
To get started with drip campaigns, consider the following:
- Planning out the email content and message schedule ahead of time
- Set up your automation tool. Here’s a guide to help set up automation with email.
- Optimizing your email content for mobile devices so that it is easy to read on a range of screen sizes
By doing these things, you can set yourself up for success in healthcare email marketing. You can connect with your audience and get results for your organisation if you use the right tools and plan ahead.
Even if you’ve been doing email marketing in healthcare for years, there are always best practises and tips to remember.
By taking the time to plan ahead and make sure your email marketing is up to date, you can reach your target audience and get results from your email campaigns.