The Impact of Voice Search on Business
Voice search has revolutionized the way we interact with our devices and find information. It has become more convenient, as users can now simply speak their commands instead of typing them. This technology, powered by voice recognition and AI, has seen a significant increase in usage, especially with the rise of virtual assistants like Siri and Google Assistant.
Usage and Trends
The statistics surrounding voice search usage and trends are quite staggering. From 2008 to 2016, voice search usage multiplied by 35 times, and Google now offers mobile voice search in over 60 languages. Voice searches are concise, with answers averaging around 29 words, and 50% of all searches were voice-based in 2021. Additionally, 27% of Google searches came from voice in 2022, and sales from voice searches are projected to reach $40 billion by the end of 2023. By 2024, it is expected that there will be 8.4 billion voice assistant devices worldwide, with 80% of voice searches sounding like natural conversations.
Voice Search in Daily Life and Home Use
In everyday life, voice search has become a valuable tool for users, with smart speaker users asking for around 11 different things weekly. In 2021, nearly 90 million Americans owned a smart speaker, and it is estimated that the number of households using smart speakers will reach 93 million by 2027. Furthermore, 55% of users search for local business information on smart speakers every week, and 30% of online browsing involved zero screens in 2020.
Voice Search and Local Business
Voice search has proven to be especially useful for local businesses. Voice searches on mobile are three times more likely to be for local information than text searches, and 50% of consumers prefer using voice search to discover local businesses. Local businesses can benefit greatly from voice search, as 58% of users discover them through voice search, and 88% of people will visit or call a related store within a day after a local search on their phone.
Voice Search Optimization and Web Presence
Businesses are now actively competing to optimize their content for voice searches. Websites with structured data markup appear in over 34% of voice search results, and 50% of voice search answers come from a featured snippet box. It is important for businesses to optimize their content for longer, question-based queries, as they are becoming more common in voice searches. Additionally, businesses should focus on making their web pages load in under 5 seconds, as voice search pages tend to load quickly.
In conclusion, voice search has become a game-changer for businesses, and it is crucial for them to optimize their online presence for voice searches to enhance their overall visibility on Google Search. By understanding the usage patterns and trends of voice search, businesses can effectively tailor their content and strategies to capture the growing market of voice search users.