Beginner’s Guide to SEO-Optimized Website Optimization
Introduction: The Importance of Website Optimization
When it comes to website optimization, business owners and marketers often overlook key factors that can significantly impact the success of their website. While great content and top-notch SEO are crucial, there are other components that can help your site reach new levels of operational success. In this beginner’s guide, we will explore some powerful and less-obvious utilities that will enhance your website optimization efforts.
Section 1: Gain New Referrals via Existing Customers
Referral marketing is a highly effective method of promoting a company’s offerings to new consumers through word-of-mouth recommendations. According to Harvard Business Review, referral marketing is “the science of converting a customer’s social capital into a brand’s economic capital.”
To maximize your chances of gaining new referrals, it is essential to provide excellent customer experiences. By engaging a customer’s sentiment for your company and incentivizing them to bring in new customers, you can unlock the potential of referral marketing. A 2015 study by Texas Tech University revealed that 83% of people are likely to share a company’s offering after a satisfactory encounter, but only 29% actually follow through with the recommendation.
To make referral marketing easier, consider using a platform like RewardStream. This platform hosts your brand’s referral program, allowing customers to refer friends through multiple channels such as email, social media, texting, and in-person conversations. RewardStream also provides detailed analytics to help you understand the value of your referral program. This type of marketing initiative is particularly effective for ecommerce and B2B brands.
Section 2: Drive Consumer Actions with the Right Messages
Calls-to-action (CTAs) play a crucial role in your marketing efforts. The goal is to invite potential customers to take action that resonates with their wants or needs. Instead of simply asking for something, offer them something of value. Your CTA button should possess visual appeal and clearly communicate the offer.
Avoid the mistake of deploying multiple lackluster CTAs. Research shows that more choices lead to less action. Focus on one powerful CTA that stands out. MaxButtons is a useful tool for WordPress users. With over 5,000 pre-existing CTA buttons and 35,000 free curated icons, MaxButtons simplifies the process of creating effective and compelling CTAs. The responsive design of these buttons ensures they accommodate users on any device. MaxButtons also offers social media buttons to boost your social followings and encourage easy sharing.
Section 3: Acquire Mobile Downloads through Mobile Marketing
Mobile devices are dominating the digital world, with more than 50% of searches and internet usage happening on mobile devices. Additionally, apps are becoming increasingly popular for mobile web browsing, with approximately 50% of online time spent in-app.
As a wise business owner, having a mobile app for your brand is crucial. Mobile marketing services like LinkTexting can help you promote your app effectively. LinkTexting’s technology drives over 200,000 app downloads each day. The platform offers three website widget formats that allow consumers to enter their phone number and receive a download link for the app. This eliminates the need for manual searching. Furthermore, LinkTexting provides valuable analytics data on app downloads, including download frequency and location. This information helps you gain a better understanding of your target audience and refine your marketing strategies.
Conclusion: Taking Your Website Optimization to New Heights
In this beginner’s guide, we have explored some powerful and often overlooked utilities that can enhance your website optimization efforts. By leveraging referral marketing, employing effective CTAs, and utilizing mobile marketing services, you can take your website to new levels of operational success. Remember to prioritize customer experiences, offer value instead of asking for it, and adapt to the mobile-dominated digital landscape. With these strategies in place, your website will be well on its way to achieving SEO-optimized greatness.
Remember, website optimization is a continuous process, so stay updated on the latest trends and technologies to ensure your website remains competitive in the ever-evolving digital landscape.