Top PR Tips to Maintain Brand Awareness
For businesses, maintaining brand awareness is crucial for staying top of mind with your audience. It requires consistent effort and strategic planning to ensure your brand remains relevant and visible throughout the year. Marketing leaders and business experts have shared their best PR tips to help you achieve this goal. Here are some actionable strategies to consider:
1. Never Stop Pitching
Consistently pitching new content ideas to your press and media contacts is essential. Submitting the same ideas can lead to staleness. By reaching out to journalists and providing new data or thought leadership, you can improve your brand’s representation. This approach is recommended by *Logan Mallory*, Motivosity.
2. Require Marketing Staff to Come Up with Ideas
Making digital PR ideation a mandatory requirement for all employees in the marketing and PR departments can lead to creative ideas. Engaging your audience with high-quality content is crucial to keep your brand top of mind, according to *Natalia Brzezińska*, UK Passport Photo.
3. Conduct Surveys
Surveys are valuable pieces of information for journalists. Conducting surveys of your website visitors, current customers, or individuals on your email list will allow you to become a valuable resource for journalists. This tip comes from *David Derigiotis*, Embroker.
4. Get Involved with a Social Cause
Volunteering and getting actively involved in a social cause positively impacts the community and creates an opportunity for your brand to be seen and remembered. This approach is recommended by *Shaun Connell*, Writing Tips Institute.
5. Tie Your Marketing to the Current Season
Anchor your brand to the activities and feelings associated with each season to keep your brand top of mind whenever people have related thoughts. This advice comes from *Dennis Consorte*, Snackable Solutions.
6. Become a Consistent and Quality Resource for Reporters
Consistently create and distribute quality content through multiple channels to increase the reach and visibility of your brand’s message. This tip is recommended by *Brandon Schroth*, Reporter Outreach.
7. Share Industry News
Position your business as an authority in the industry by sharing and promoting similar businesses. This approach can bring positive PR back to your brand, as suggested by *Tracey Beveridge*, Personnel Checks.
8. Leverage the Power of Education
Hosting webinars and workshops to delve into industry trends and best practices can position your brand as a reliable source of information and support. This tip comes from *Maria Harutyunyan*, Loopex Digital.
9. Strive to Be Authentic and Relevant
Being as authentic and relevant as possible with every story you pitch helps build value and credibility as a content creator. This advice is from *Chris Biscuiti*, Minuteman Press International.
10. Create and Consistently Use a Dedicated Hashtag
Creating a dedicated hashtag and consistently using it in your communications can encourage your audience to become part of your community. This tip is recommended by *Luciano Colos*, PitchGrade.
11. Maintain a Blog
Blogs are a great low-cost way to keep your brand at the top of consumers’ minds year-round. Updating your content on a consistent basis can draw viewers to your site, according to *Brianna Bitton*, O Positiv.
12. Become a Key Source of the Latest Industry News
Interviewing your CEO or another C-level executive at your company to get their perspective on major industry shifts or events can reinforce your brand as one that is always at the forefront of relevant industry developments. This tip comes from *Goran Luledzija*, Localizely.
By implementing these PR tips, you can maintain brand awareness and stay top of mind with your audience throughout the year. Consistent effort, creativity, and strategic planning are key to ensuring your brand remains relevant and visible in a crowded marketplace.
Post by: Brett Farmiloe – Founder and CEO of Terkel