When selling crafts online, the right platform is essential for success. Three of the most popular options are Etsy, Amazon, and eBay, and each offers different benefits. To make the best decision when choosing Handmade at Amazon, Etsy, or eBay, consider factors like audience reach, fees, and policies, brand alignment, features and support, community and networking, and more.
Evaluating the Best Online Marketplace for Your Crafts
For craft business owners, choosing the right marketplace involves balancing factors like audience reach, fees, user support, customization, payment security, and more. By carefully considering these criteria, you can choose an online marketplace that enhances your sales potential and aligns with your business ethos and customer base.
Handmade at Amazon is a great choice for artisans, as it provides access to over 250 million customers worldwide. Sellers can add images for free but are charged 12% as a final sale fee. A unique storefront is also available on this platform.
Etsy is ideal for handmade items, with about 24 million active buyers primarily interested in such products. They charge 20 cents per listing and 3.5% transaction fee on every sale. Each seller can set up their own individual store with its own header photo, profile and policies.
eBay has about 162 million active users worldwide, but not all are interested in handmade crafts. There are no listing fees, but a final value fee is applicable, and sellers can set up individual stores to showcase their products.