Amazon Handmade is a platform that offers a variety of benefits for handmade product sellers. By expanding your reach and increasing your sales, you can maximize your revenue streams. In addition to local craft markets, having an online presence on platforms like Amazon Handmade, Etsy, eBay, and your own website and Facebook page can significantly boost your sales.
Amazon Handmade is a unique section within the Amazon Marketplace that was launched in 2015. It provides artisans with the opportunity to sell their handmade products to a vast customer base of 95 million shoppers in the United States and over 250 million shoppers worldwide who use Amazon.
To start selling on Amazon Handmade, you will need a professional Amazon Sellers Account. The application process involves providing basic information, answering questions about your products, and sharing photos and a description of your production process. Amazon typically notifies applicants of their approval status within 48 hours.
When compared to Etsy, another popular platform for selling handmade products, Amazon Handmade offers its own distinct advantages. Understanding the differences and features of each platform can help you make an informed decision about where to sell your products.
To sell your handmade crafts on Amazon Handmade, follow a step-by-step guide. Begin by creating an Amazon Seller Central Account, which will serve as your central hub for managing your sales and inventory. Upgrading to a Professional Selling Account is recommended to access advanced features and benefits.
Before applying to sell on Amazon Handmade, make sure your products meet the eligibility requirements. Handmade items must be created entirely by hand or hand-assembled, with a few exceptions for production tools. Familiarize yourself with the specific subcategories within the Handmade category to ensure your products align with Amazon’s guidelines.
Once you have met the requirements, apply to sell on Amazon Handmade through Seller Central by providing information about your business and products. After approval, you can set up your Handmade shop by customizing visuals and creating detailed product listings.
Fulfilling orders promptly and providing excellent customer service are crucial to maintaining customer satisfaction and positive reviews on Amazon Handmade. You can choose between self-fulfillment or utilizing Amazon’s fulfillment options, such as Fulfillment by Amazon (FBA).
The potential earnings on Amazon Handmade vary among sellers, with some generating a minimum of $1,000 in monthly sales. The top-performing sellers, known as super-sellers, can reach sales figures exceeding $100,000 per month. The majority of sellers fall within the range of $1,000 to $25,000 in monthly sales.
To enhance your success on Amazon Handmade, stay updated with the latest resources and seller support documentation. Learning and adapting to the platform’s features and trends will help you optimize your selling strategies.
