Cameo is a popular service that allows users to hire celebrities and influencers to deliver personalized video messages or appear during live video calls. The platform has gained significant traction since its launch in 2017, particularly during the social restrictions of 2020 and 2021. Cameo is now being utilized for various business purposes, such as marketing content, virtual events, sales and prospecting, and employee recognition.
To use Cameo for your business, you can connect with a wide range of influencers, including celebrities, artists, entertainers, and thought leaders. Each influencer on Cameo must have a minimum of 20,000 Instagram followers, ensuring that they have a significant audience interested in their messages. This allows you to create celebrity-driven content and leverage influencer marketing to increase exposure for your brand. You can pay for videos to be used in virtual events, have a celebrity introduce speakers or perform during intervals, and even announce special promotions or recognize individual or company achievements. Cameo is also a powerful tool for securing top-of-funnel prospects by having a notable personality close a deal for you.
Cameo offers different plan options, including a limited self-service plan and a more advanced VIP plan with extra features like prioritized requests and access to add-ons. Business add-ons include co-branded watermarks, a dedicated customer service representative, and extended video licenses.
Using Cameo is a simple process. You need to create an account on the website or app, browse through the thousands of available celebrities in the Cameo Marketplace, select your desired celebrity, and fill out their request form. Payment is made via credit card, and if the celebrity rejects your offer or fails to respond within seven days, you will receive a full refund.
To begin using Cameo, you need to download the app on your device. Creating a profile requires entering your personal and company details. It’s recommended to view examples of previous Cameo video requests to understand the communication process. Once you have a clear idea, you can search for the perfect celebrity to match your brand. The Cameo Marketplace offers thousands of options, ranging from highly famous and expensive celebrities to lesser-known influencers with a more focused audience. After identifying the ideal celebrity, you fill out their request form, specifying what you would like them to do or say in your video. If the celebrity accepts your request, they record the video and upload it to Cameo for your use according to the agreed-upon license terms.
The cost of using Cameo for business varies depending on the celebrity and the desired actions or message. Business cameos average around $1,000, while live appearances on Zoom calls start at $10,000. Direct messaging a celebrity starts at $1 and can go up to $2,500 for high-profile individuals. Each Cameo talent sets their own video prices, which can range from affordable to more premium rates.
Cameo features a vast selection of celebrities, influencers, athletes, musicians, comedians, and reality TV stars. You can search for specific personalities based on your preferences and find examples of their offerings and pricing. Some notable celebrities on Cameo include Carole Baskin from Netflix’s Tiger King ($299), Brett Favre ($400), Caitlyn Jenner ($2,500), Sean Astin ($293), Snoop Dogg ($900), and Perez Hilton ($90).
Using the Cameo app for your business has several benefits, including enhanced top-of-funnel prospecting, cost-effective celebrity-driven advertising solutions, engaging celebrity videos with marketing content, memorable virtual events with famous appearances, and more impactful promotional announcements. However, it’s essential to consider potential drawbacks, such as high costs for higher-profile influencer videos and the possibility of associating with a personality involved in a scandal. Additionally, some celebrities receive numerous requests, leading to non-responses.
Overall, the Cameo app is legitimate, and the personalities and influencers on the platform are real. While sorting influencers by price is not available directly on the Cameo app, other websites provide sorting options based on price. Currently, Caitlyn Jenner is the most expensive personality on Cameo, charging approximately $2,500 for her videos.