Relevant industry experience can be a valuable asset when starting a business. However, it is not always necessary. In the case of MultiVision Digital, they prove that sometimes the most important thing is to just get started, even without any experience. In this week’s Small Business Spotlight, we will delve into their story.
What the Business Does:
MultiVision Digital provides video marketing services to small businesses. Their focus is on providing the best possible value to their clients. Robert Weiss, Chief Video Content Marketing at MultiVision Digital, stated that they have produced over 1300 videos in the past 12 years. They advise and assist their clients in maximizing their video budget for their business. With a team that is empowered to go above and beyond for their customers, they have developed a loyal customer base.
How the Business Got Started:
MultiVision Digital started by taking one step at a time. They had a vision that video would be the next big thing in digital marketing. Despite not having any video portfolio to sell, they began making calls and acquiring clients one by one.
Biggest Win:
Their biggest win came in their fourth year when they secured a significant account with a law firm. This deal was about ten times larger than their typical deals at the time and greatly boosted their cash flow. It also allowed them to reinvest in their marketing efforts.
Biggest Risk:
MultiVision Digital is always willing to take risks by venturing into new types of video projects. They believe in constantly pushing boundaries and trying innovative approaches. For example, they successfully executed their first live stream, which was initially considered a risky endeavor.
How They’d Spend an Extra $100,000:
If given an extra $100,000, MultiVision Digital would allocate it towards marketing, promotion, and possibly a new website. They understand the importance of continuously investing in their business to maintain growth and reach new customers.
Fun Fact:
MultiVision Digital exemplifies that experience is not a prerequisite for starting a business. Their Chief Video Content Marketing, Robert Weiss, admitted that he started a video production business with zero experience in video production.
In conclusion, MultiVision Digital’s success story teaches us that while industry experience can be beneficial, it is not always a barrier to entry. By taking risks, providing excellent value, and continuously striving for innovation, this company has carved its place in the video marketing industry. So, if you’re hesitant to start a business due to lack of experience, take inspiration from MultiVision Digital and just get started.
