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Social media is a powerful tool for connecting with potential customers and engaging existing ones. Small businesses can tap into the extensive user base of these platforms by running contests. Doing so allows them to generate excitement, boost engagement, raise brand awareness, and attract qualified leads.
To help you plan your next contest, we’ve compiled a list of creative ideas. But first, let’s define what a social media contest is. It is a campaign conducted on popular social media sites that requires participants to submit a reply, such as their best caption, photo or video, in exchange for the chance to win a prize.
Social media contests are a proven marketing strategy. Customers are thrilled by the variety of prizes, and the contests are an excellent way to reward their loyalty, resulting in more followers and brand recognition.
To ensure that your contest is effective, consider the following tips:
– Make it fun and easy to understand
– Ensure that it’s relevant to your business
– Choose a target audience that’s likely to be interested
– Use engaging visuals
– Provide clear guidelines for participation
– Encourage participation with creative visuals and language.
Here are 31 fun and innovative social media contest ideas that are certain to increase engagement and boost brand awareness:
1. Video Contest
2. Brand Filter Contest
3. Location-Based Contest
4. Twitter Scavenger Hunt
5. Photo Contest
6. Holiday Contest
7. Instagram Story Contest
8. Trivia Contest
9. Spin-to-Win Campaign
10. Poem or Essay Contest
11. Caption Contest
12. Sweepstakes Contest
13. Refer-a-Friend Contest
14. UGC Contest
15. Comment to Win Contest
16. Sign-Up Contests
The Columbus Blue Jackets hockey team used a sign-up contest to get…