Before investing in a franchise business, it is important to conduct due diligence to ensure profitability. This requires asking the franchisor relevant questions about the business model, potential risks, and support system. The franchise discovery process involves researching, meetings, and discussions to help potential franchisees make informed decisions. Asking questions is essential for clarifying expectations, evaluating the business model, understanding financial obligations, identifying potential risks, and assessing the support system. Some key questions to ask franchisors include those related to franchise-related questions, financial questions, questions about the business model, franchise agreement, ongoing support, and sales and marketing. Overall, potential franchisees should gather information and make informed decisions to ensure success as franchise owners.