How Pfizer’s Chief Corporate Affairs Officer Broke Through Vaccine Skepticism
In 2020, Sally Susman, Chief Corporate Affairs Officer at Pfizer, found herself leading a vital public dialogue in the midst of the COVID pandemic. Despite challenges such as vaccine skepticism, suspicion towards Big Pharma, and fear, Susman and her team found ways to make complex science accessible and build confidence in Pfizer’s lifesaving technology.
Learn more about Susman’s insights and approach in her new book, “Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World”. On The Small Business Radio Show, she discusses her experiences and shares advice for leaders in today’s volatile world.
Topics covered in the interview include:
- Why Pfizer chose not to take federal government money to develop their vaccine
- The challenges of both developing the vaccine and convincing people to take it
- The importance of humility, transparency, and intention in successful communication
- The role of humor in business communication
Listen to the full interview on The Small Business Radio Show and stay up-to-date with the latest news from Small Business Trends by following us on Google News.