Building brand authority seems to include more than merely outlasting your competitors. It also requires a lot more than just launching a website. While building a high-quality website is one of the initial stages, there are several methods for achieving the goal of increasing your model authority. After all, isn’t it a little too easy to just push “publish” and wait for the consumers to come back to you?
Building model authority requires a consistent approach and being abreast of advancements in your field of expertise. It entails spreading your message, product, or service through various content channels to reach a large audience.
It doesn’t matter what kind of content you create (short-form, long-form, video, and so on. ); publishing it across a variety of channels can help you boost your brand’s reputation. I’ll go over link sharing and content syndication in this article and how you can use these two tactics to build your brand authority across various content-sharing platforms.
Extra Leads Can Be Generated by Sharing Hyperlinks
As a result, you and your team have created some fantastic content. However, how can you be sure that your target market or core demographic is receiving this enhanced information? The most effective way, in my opinion, is to share hyperlinks across other content sites.
Facebook, Twitter, and LinkedIn are three social media sites facilitating content exchange. Manufacturers may make a quick call to action post on each of these websites, followed by a specific URL. However, before you dive in and start copying and pasting your textual material from one site to the next, consider that consumers change between platforms.
Because different consumers come into these content material platforms for distinct reasons, CTAs must be tailored to the specific website. Twitter users, for example, want brief, to-the-point writing, but LinkedIn and Facebook users are used to lengthy updates.
Instagram is an additional content material platform to use, especially since more than 83% of users have discovered a new product or service on the network. Instagram accounted for almost 67% of the 290 billion brand engagements on social media in the previous year.
However, posting your URLs on this social networking site may be more difficult. You’ll need to include a hyperlink in your bio, preferably with many links leading to various parts of your website. Customers who come across your brand will now access the specific content they’re looking for directly from Instagram.
Syndicating Content to Improve Your Reputation
Let’s shift gears now and talk about content syndication. In its most basic form, content material syndication is republishing your blog or website’s content on third-party platforms. These reposts include a link back to your website and location, giving you and your brand credit.
Medium and Substack are two of the most popular content material syndication services. Medium was built to facilitate content syndication and discovery since users come to the platform to learn and increase their knowledge. As a result, rather than distributing product- or service-focused content, it’s best to utilise this channel to send long-form information.
Remember that you’ll want to get as many views and “claps” as possible during the first hour of your Medium post becoming live. This is your greatest option for getting included on the positioning’s homepage in the Traits section.
One of the latest content material syndication systems is Substack, an electronic mail publishing platform enabling smaller publishers to generate money through subscribers. If you publish content for Substack, people should be willing to pay to access it. Substack subscribers are interested in niche topics, which is why they may be willing to pay a premium for your magazine. Making a magazine might be intimidating, but Substack makes it straightforward, even for those who aren’t tech-savvy.
Link Exchange and Content Syndication: More Effective When Done Collectively
When starting your brand or building its authority, link sharing and content material syndication are two powerful marketing tactics to use. Each method has its own set of pros and downsides.
The key benefit of sharing hyperlinks across content platforms is that your work will be distributed more widely. However, determining which kind of content material performs best on each website may need trial and error. It also necessitates content calendar mapping to ensure that you do not publish the same piece of content on all of your websites simultaneously. Customers want variety in their feeds and do not want to continually see the same content.
The benefits of content material syndication are also beneficial. Syndication may help you expose your model to a wider range of target audiences, boost your search engine optimization efforts, and raise your model’s awareness and popularity. However, it takes more time, and it’s possible to make simple but hazardous mistakes. Violations of Google’s duplication regulations, choosing the wrong syndication partners, and generating bad leads are among syndication blunders that may harm your brand.
What’s the bottom line? While each hyperlink sharing and content material syndication have advantages and disadvantages, you’ll most likely like to combine your advertising methods by using both. These two content material distribution tactics may provide you and your brand a leg up on the competition when it comes to establishing your brand authority in your industry.