The Start-Up Resource Blog
  • Ideas
  • Entrepreneur
  • Marketing
  • Finance
  • Business Growth
  • Work From Home
No Result
View All Result
  • Ideas
  • Entrepreneur
  • Marketing
  • Finance
  • Business Growth
  • Work From Home
No Result
View All Result
The Start-Up Resource Blog
No Result
View All Result
Home Entrepreneur

How Rocketlane Plans To Transform SaaS Onboarding

How Rocketlane Plans To Transform SaaS Onboarding

Software-as-a-service (SaaS) is a very appealing business model: customers who purchase their product pay you a monthly fee to use it, with the possibility of increased revenues in the future if they add customers, expand the use of your software program throughout the company, or subscribe for additional instruments and providers. That’s the theory, at least. In practice, an increasing number of SaaS firms are concerned that onboarding difficulties are getting in the way of their growth; customers who are frustrated with the onboarding process are less likely to stick with the product, much alone start paying more.

Rocketlane was founded to solve this issue, according to CEO and co-founder Srikrishnan Ganesan. The company, which bills itself as a “purpose-built buyer onboarding platform,” has now announced the completion of an $18 million Series A funding round. Only seven months after its initial round, the financing round earned $3 million from investors.

After a spell running their own SaaS company, Ganesan and his colleagues founded the company in April 2020. “We were having a lot of success, selling to big prospects all over the world,” Ganesan recalls, “but we found it extremely difficult to keep track of onboarding.” “We had little or no insight into how our customers felt, and we were afraid we were dealing with ‘watermelon’ difficulties — situations that seemed green on the outside but were pink on the inside.”

After speaking with buyers and colleagues throughout the company, Ganesan and his co-founders, Vignesh Girishankar and Deepak Balasubramanyam, realized they weren’t the only ones concerned by the onboarding issue. In any event, the longer it takes to convince customers to start using products effectively, the longer it takes to turn a transaction into genuine value. And prospects experiencing problems at this level are significantly less likely to become enthusiastic users and consumers of the product across their organization.

The list of roadblocks to a successful SaaS adoption is long, and it requires close cooperation. Ganesan points out that onboarding is a deceptively complicated line of action. It necessitates SaaS providers work closely with clients to understand how the product will integrate with their existing programs; users must be set up on the software – and instructed on how to use it effectively; data must be moved. Yet, most providers manage the onboarding process with manual spreadsheets and ad hoc communication tactics.

Rocketlane’s creators believe that their technology will help professionalize the onboarding process

 

Arunraj Balasubramani

“Depending on how you handle onboarding, your relationship with a customer might get off to a great start or a bad one,” Ganesan says. “And it’s becoming more and more of a point of distinction — many SaaS providers offer amazing products, but prospects also want to understand the onboarding approach before committing.”

Rocketlane promises to help SaaS providers get there. The platform brings together a specific collection of project management and communication tools in one place to allow SaaS providers to onboard businesses more quickly and efficiently. Sales teams may utilize the platform to create a customized onboarding plan for prospects, which onboarding teams can carry out. “It would help them close more deals faster, reduce time to value, and increase staff productivity,” Ganesan promises.

The signs point to a positive outcome. Rocketlane has built a community of 1,200 SaaS experts that exchange ideas on onboarding, deployment, and customer service. When it first launched its platform in June, the company purposefully offered a full-service model, and it has since picked up prospects. Delhivery, LinkSquares, and Chargebee are among the early adopters.

One advantage for the company, according to Ganesan, is that its platform appeals to a wide range of SaaS providers. Small, early-stage businesses may utilize their services to build trust with new customers by providing a clear onboarding strategy with a complexity that belies their status as a startup. On the other hand, the most significant SaaS providers, who are often dealing with many complex onboarding procedures at the same time, will find their burden to be much easier to manage.

Traders have been pleased by the pitch. Nexus Ventures and Matrix Partners contributed to its initial investment round last summer. Each has increased their stakes in the Sequence Aspherical, which was launched this week and is overseen by the know-how financing firm 8VC. “Rocketlane has ventured to provide a recent fresh perspective to service this class,” says Bhaskar Ghosh, an 8VC colleague. “They’ve shown stunning execution in delivering a thoughtful and extensible solution that’s gaining traction quickly.”

Ganesan emphasizes raising awareness and educating prospects in a completely new market segment. The funds will be used for sales and marketing, with Rocketplane hoping to establish a presence in important regions throughout the world and continued product development.

Tags: Entrepreneurentrepreneur definitionentrepreneur guideentrepreneur helpentrepreneur meaningentrepreneur meansentrepreneur quotesfamous entrepreneurhow to become an entrepreneurwhat is an entrepreneurwhat is entrepreneur
Previous Post

Free Yourself From Your 9-to-5 Job With An Easy-to-Start eCommerce Business

Next Post

5 Digital Marketing Trends to Watch in 2022

Related Posts

Steps to becoming a great leader in business
Entrepreneur

Steps to becoming a great leader in business

January 20, 2023
The hidden value of solid gold jewellery
Entrepreneur

The hidden value of solid gold jewellery

July 20, 2022
How Will, Your Personal Brand, Affect Your Company’s Growth?
Entrepreneur

How Will, Your Personal Brand, Affect Your Company’s Growth?

May 31, 2022
As a business leader, How To Feel More At Ease When Saying “No.”
Entrepreneur

As a business leader, How To Feel More At Ease When Saying “No.”

May 31, 2022
How Putting Physical And Mental Health First Can Help Your Company Succeed
Entrepreneur

How Putting Physical And Mental Health First Can Help Your Company Succeed

May 30, 2022
In 2022, how will you fund the growth of digital transformation?
Entrepreneur

In 2022, how will you fund the growth of digital transformation?

May 29, 2022
Next Post
5 Digital Marketing Trends to Watch in 2022

5 Digital Marketing Trends to Watch in 2022

No Result
View All Result

Recent Posts

  • Steps to becoming a great leader in business
  • DevSec Divide Broadens With New Algolia Incident
  • What’s the Difference in Methods?
  • A Guide to the Best Affiliate Marketing Programs for Beginners (2022)
  • Your Guide to Getting Started

Archives

  • January 2023
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021

Categories

  • Business Growth
  • Entrepreneur
  • Finance
  • Ideas
  • Marketing
  • Work From Home
  • Home
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Contact
  • Cookie Policy

© 2023 My i Life Media

No Result
View All Result
  • Ideas
  • Entrepreneur
  • Marketing
  • Finance
  • Business Growth
  • Work From Home

© 2023 My i Life Media

This website uses information gathering tools including cookies, and other similar technology. We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information. Ad and Cookie Policy
Cookie SettingsAccept



Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT