Amazon Web Services (AWS) marketplaces might be a great choice for you if you’re trying to increase your company’s customer base. You may get started with one of AWS’s many partner programs. The most well-known partner programs and the benefits they provide will be examined in this article. We’ll also go through how to choose the best program for your company.
Marketplace by AWS
Customers may browse, purchase, and deploy software that runs on AWS via the AWS Marketplace, an online marketplace. The marketplace provides a range of goods from independent sellers, including software, equipment, and services.
Vendors are free to offer their goods on the AWS Marketplace. Vendors may opt to provide their goods on a pay-as-you-go basis or with subscription billing, and there is a 30% processing charge for each sale.
Vendors may reach a wide audience via the AWS Marketplace and increase sales. Additionally, it’s an easy method for consumers to discover and purchase the software they need to use AWS. Tackle.io is a well-liked AWS Marketplace Platform. A platform called Tackle.io aids programmers in creating, testing, and deploying their apps on AWS.
Partner Network for AWS (APN)
A worldwide initiative called the AWS Partner Network (APN) assists technology and consulting companies in finding success in the cloud. The APN offers its members tools, instruction, and support to enable them to create, promote, and sell their solutions on AWS.
The APN has three levels of membership:
– Standard: For businesses who are just beginning to use AWS
– Advanced Technology: For businesses that have introduced AWS solutions and want to stand out from the competition.
– Premier Consulting Partner: For businesses with a team of AWS-certified consultants and a proven track record of success assisting clients with their migration to and use of AWS.
Access to marketing tools, training and support, assistance with company growth, and other advantages come with membership in the APN. The APN is free to join. However, participants must have an AWS account.
The partner program Amazon DevPay enables developers to market and sell their software on AWS. Developers may use DevPay as a turnkey solution for billing and payments. Developers may provide subscriptions with monthly or yearly invoicing or utilize DevPay to sell their programs on a pay-as-you-go basis.
Developers must register for the program and establish an account before using DevPay. They may then create their application and sell it on AWS. DevPay handles the developer’s invoicing and payments so they may concentrate on growing their company.
Using DevPay entails a 20% transaction charge. Additionally, developers are liable for any fees that users of their apps on AWS may pay.
Understanding the many programs offered is the most important step in choosing the AWS partner program that is best for you. The three basic categories of partner programs are consultants, technology partners, and resellers. Benefits and criteria vary depending on the program type.
Companies that wish to resell AWS goods and services should use the reseller program. As a reseller, you’ll have access to the AWS Marketplace, a virtual repository for all things AWS. The AWS Management Console, a web-based tool that enables you to manage your AWS account, will also be used by you. You need an active AWS license to participate in the reseller program.
The AWS technology partner program is intended for businesses that provide hardware or software that interfaces with their offerings. As a technology partner, you will have access to the APN Portal, a platform that offers partner information and tools. Additionally, you will be permitted to use the APN Logo, a label you may use to advertise your affiliation with AWS. You must have a piece of technology that works with AWS to be eligible for the technology partner program.
Companies that provide consulting services for AWS goods and services are eligible for the consulting partner program. As a consulting partner, you will have access to the APN Portal, a platform that offers partner information and tools. Additionally, you will be permitted to use the APN Logo, a label you may use to advertise your affiliation with AWS. You must possess a consulting license granted by AWS to be eligible for the consulting partner program.
You may start moving your company to the cloud with the support of one of the many partner programs that AWS provides. We’ve examined three well-known partner programs in this post and some of their advantages. The AWS Partner Network (APN) is a worldwide initiative created for IT and consulting companies. The AWS Marketplace is an online marketplace where users may discover software that runs on AWS, and Amazon DevPay is a turnkey solution for developers who wish to sell their apps on AWS.
Think about your company’s requirements and goals when selecting a partner program. Benefits and expenses connected with each program vary. Do your homework and choose the best software for your company.